eTail Connect Autumn 2024

September 24 - 25, 2024

Sopwell House, St Albans

Day 1 | 24th September

8:00 am - 8:40 am Registration and Welcome Coffee

Catch up with friendly faces before the event kicks off over a much-needed morning coffee. Don’t forget to follow the @eTail Connect LinkedIn page and get socialising as well as giving you a chance to win one of our amazing prizes.

8:40 am - 8:50 am Welcome Remarks & Delegate Orientation: Hannah Davis, Content Director, WBR


8:50 am - 9:00 am Chairperson’s Opening Address


INCREASING AWARENESS

9:00 am - 9:20 am OPENING KEYNOTE: Creating social frenzy: How we are creating daily, shareable content that sparks interest and turns prospects into buyers

  • What can innovations in AI add to your social strategy to aid consistent generation of content for capturing attention of prospective and current customers? 
  • How to build on brand storytelling that resonates with your target audience 
  • How to leverage UGC for relevant, authentic content that amplifies brand reach


9:20 am - 9:50 am FIRESIDE CHAT: Solving the cookie conundrum: How can new targeted marketing approaches help you capture the right audience with the right message at the right time?

  • How to enhance brand visibility and awareness through innovative segmentation 
  • How to overcome the challenges of the post-cookie-era and it’s impact on customer tracking 
  • How to maintain personalised experiences and targeting to ensure your business thrives in a privacy-centric digital environment 


9:50 am - 10:10 am INDUSTRY CASE STUDY: Outsmarting with social: How to create a proactive content strategy that will foster engagement and increase brand presence

  • How to use AI driven insights to choose the content for your channels that will resonate with your audience 
  • How to build a relationship from the first interaction with high-quality UGC (User Generated Content) 
  • How to integrate social commerce and shorten the time it takes to convert  


10:10 am - 10:25 am Networking Bingo!

Throw yourself into our popular networking session to meet as many people in the room as you can in 15 minutes. Grab a bingo card and a pen, search out the numbers you need, and the winners get to decide on a donation to a charity of their choice courtesy of WBR. 

10:25 am - 10:30 am 5 Minutes Transition


10:30 am - 11:00 am Private Business Meetings

This time is reserved for you to benchmark solution providers 

10:30 am - 11:00 am THINK THANK: How to get more out of your content by unifying teams around a single source, allowing for consistent messages and experiences for your audience


11:00 am - 11:05 am 5 Minutes Transition


11:05 am - 11:35 am Private Business Meetings

This time is reserved for you to benchmark solution providers 

11:05 am - 11:35 am Coffee Break and Networking Time

Network with your industry peers and make connections whilst enjoying a revitalising refreshment. Don’t forget to follow the @eTail Connect LinkedIn page and get socialising as well as giving you a chance to win one of our amazing prizes.

DRIVING DECISIONS

11:35 am - 12:15 pm PANEL INTERACTIVE: Conversion catalysts: How to craft consideration-optimisation strategies for sale success

  • How to create targeted email campaigns that nurture leads and position your business at the forefront of customers' minds 
  • How to effectively re-engage visitors who have expressed, browsed or abandoned carts 
  • How to stay consistent in brand messaging across channels for a seamless experience 


12:15 pm - 12:35 pm INDUSTRY KEYNOTE: Delivering personalised experiences: How to provide personalised interactions every time with connected, accessible and accurate data

  • How can your CDP connect to all channels and inform every decision? 
  • How are your teams connected by your CDP, sharing data and working from a central customer view? 

 

12:35 pm - 12:40 pm 5 Minutes Transition


 

12:40 pm - 1:10 pm Private Business Meetings

This time is reserved for you to benchmark solution providers 

12:40 pm - 1:10 pm INNOVATION THINK TANK: How to use AI driven data insights to better understand your customers' needs and get more ROI for your marketing spend


1:10 pm - 1:15 pm 5 Minutes Transition


 

1:15 pm - 1:45 pm Private Business Meetings

This time is reserved for you to benchmark solution providers 

1:45 pm - 2:45 pm Lunch Break

Network with your industry peers and make valuable new contacts with solution providers during our lunch break in the buzzy lunchroom.  


Why not sign up to the real-life pit-stop challenge during lunch to see if you have what it takes to be the wheel mechanic who can take your team to victory! 

Rising Stars in Retail

2:45 pm - 3:10 pm PANEL: Cultivating the next generation of talent: Hear from the retail leaders of tomorrow on the future skillsets required to thrive in today’s digital-first era of shopping

  • Which new and in demand skillsets does Gen Z have that could invigorate retail for tomorrow? 
  • What do Gen Z care about when it comes to workplace flexibility, career growth and compensation? 
  • Do young people in eCommerce have the tools they need to succeed? 
  • How does your company promote and empower you to grow? 


MASTERING CONVERSION

3:20 pm - 3:25 pm 5 Minutes Transition


3:10 pm - 3:20 pm INDUSTRY KEYNOTE: Leveraging conversion-centric design: How to optimise user experiences to make it easier for customers to browse and complete their purchases

  • How to elevate your average transaction value by effectively communicating in the right way with your shoppers 
  • How to reduce cart abandonment by keeping customers engaged from first-click to checkout 
  • How to maximise ROI by understanding your customers better through accurate data 


3:25 pm - 3:55 pm Private Business Meetings

This time is reserved for you to benchmark solution providers 

3:25 pm - 3:55 pm Title TBC


3:55 pm - 4:00 pm 5 Minutes Transition


4:00 pm - 4:30 pm Private Business Meetings

This time is reserved for you to benchmark solution providers 

4:00 pm - 4:30 pm Coffee Break and Networking Time

Don’t forget to follow the @eTail Connect LinkedIn page and get socialising as well as giving you a chance to win one of our amazing prizes. 

A problem shared is a problem halved – all retailers are facing the same big problems right now. Choose your biggest challenges right now and join a discussion with 3 or 4 peers, join forces and come up with some solutions. There will be time to move to 2 tables during the session. 

RETAIL THERAPY ROUNDTABLES

Roundtable 1

4:30 pm - 5:45 pm Navigating Post-Cookie Challenges: Strategies to capture audiences with targeted advertising in a privacy-centric landscape

Roundtable 2

4:30 pm - 5:45 pm Sustainability in Ecommerce: Balancing environmental responsibility with operational efficiency for online success

Roundtable 3

4:30 pm - 5:45 pm AI and Automation: Revolutionizing Customer Service for Improved Satisfaction and Retention

Roundtable 4

4:30 pm - 5:45 pm Beyond Transactions: Building Customer Loyalty through Post-Purchase Experiences and Engagement

Roundtable 5

4:30 pm - 5:45 pm The Evolution of Omnichannel: Adapting Strategies to Meet the Changing Customer Behaviour

Roundtable 6

4:30 pm - 5:45 pm Data Security and Privacy Compliance: Navigating Regulatory Landscape for Trustworthy Online Retailing

Roundtable 7

4:30 pm - 5:45 pm Zero-Click Shopping: Adjusting your UX Simplifying the purchase path for customers

Roundtable 8

4:30 pm - 5:45 pm Rise of Social Commerce: Integrating with the New Shopper Paradigm

5:45 pm - 6:00 pm Chair’s Closing Remarks & End of Day 1

6:00 pm - 9:00 pm The eTail End-of-Summer BBQ

Join your peers  at the eTail End-of-Summer BBQ in the beautiful gardens of Sopwell House. 


Grab a cocktail or mocktail, enjoy the BBQ and let your competitive streak out on the funfair games and activities. 


We’ll have the coffee ready for you in the morning!