eTail Connect Autumn 2024

September 24 - 25, 2024

Sopwell House, St Albans

Day 2 | 25th September

8:00 am - 8:40 am Registration and Welcome coffee

After last-night’s lively BBQ party, refuel with a morning coffee and snack with your peers to rev yourself up for another exciting day at eTail Connect.  

8:40 am - 9:00 am Chairperson’s Welcome Remarks


SET THE SCENE FOR 2025

9:00 am - 9:25 am MACRO KEYNOTE: Staying ahead of the curve: How to capitalise on the latest retail trends including the rise of responsible consumerism, social media and innovative AI tools

REIMAGINING RETENTION

9:25 am - 10:05 am PANEL DISCUSSION INTERACTIVE: Flexing your rewards: How can you tailor your loyalty program to keep customers engaged during times of decreased spending and high inflation?

  • How to foster a sense of exclusivity through tiered loyalty program structures and premium perks 
  • Can your loyalty efforts easily adapt to changing needs and preferences? 
  • Is your loyalty program enough to protect you from external economic conditions? 
  • What cutting-edge approaches to loyalty differentiate your brand in the competitive eCommerce landscape? 
  • How does leveraging data and advanced analytics enable personalised experiences for maximum impact?


10:05 am - 10:25 am INDUSTRY KEYNOTE: Seeing the rewards: How can you reap the benefits of gamification in loyalty to create incentivised customers and that feel valued?

  • What impact will you see when giving your customers a sense of accomplishment by being part of your loyalty program?
  • How can you build a sense of community through tasks that take the relationship beyond the transaction? 
  • How to ensure the gamified loyalty program doesn’t get old for long-serving customers 


10:25 am - 10:55 am Private Business Meetings

This time is reserved for you to benchmark solution providers 

10:25 am - 10:55 am Coffee Break and Networking Time

Network with your industry peers whilst enjoying a revitalising refreshment. Last change too for you to get social and win one of our amazing prizes. 

10:55 am - 11:00 am 5 Minutes Transition

11:00 am - 11:30 am Private Business Meetings

This time is reserved for you to benchmark solution providers 

11:00 am - 11:30 am INNOVATION THINK-TANK: Title TBC


11:30 am - 11:35 am 5 Minutes Transition

DISCOVER NEW INNOVATIONS

11:35 am - 12:15 pm DRAGONS’ DEN: Seeing possibilities: What technologies can improve retailer’s overall organisational performance and pass these positive experiences on to their customers?

Join our Dragons as they assess the latest retail or workplace innovations from start-up companies who will pitch their tech in a bid to win first place. 


Listen up as the Dragons review the technology’s benefits to your business, predict their future success and deliver their verdicts. 


The ultimate decision is in your hands – the audience will get to vote for their favourite. Will you find the next big thing in retail tech? 


START-UPS:



DRAGONS:

GOING GREEN

12:15 pm - 12:45 pm FIRESIDE CHAT: Green eCommerce: How to meet your sustainability objectives whilst extending your customer lifetime value through a circular CX

  • How can implementing a circular strategy of repair, resell, refurbish lead to increased customer loyalty and brand stickiness? 
  • What steps can you implement from the creation and design phase to ensure a circular strategy is a viable option for your business?
  • How to be sustainable-shopper-centric, aligning their sustainable values with your businesses 


12:45 pm - 12:50 pm 5 Minutes Transition

12:50 pm - 1:20 pm Private Business Meetings

This time is reserved for you to benchmark solution providers 

CUSTOMER EXPERIENCE SPOTLIGHT

1:20 pm - 1:40 pm CUSTOMER FOCUS GROUP LIVE ONSTAGE: Unlock the secrets of loyalty through an in-person customer focus group

  • Are your customers truly engaged with your rewards program? 
  • Do your incentives resonate with them? 

 

Dive deep into the mindsets of your audience at our exclusive, in-person customer focus group session. 

1:40 pm - 2:40 pm Networking Lunch Break

Take the weight off and enjoy a lunch with your peers whilst you overlap the track at Silverstone before the final few sessions of the day.

CREATING BRAND ADVOCATES

2:40 pm - 3:00 pm CASE STUDY: Amplify your advocates: How to create strong emotional connections with customers through exclusive community-based offers

  • How can segmenting customers based on community groups help to strengthen customer connections? 
  • How can strong customer connections help to build a loyal base of customers that advocate for your brand?


3:00 pm - 3:05 pm Chairperson’s Closing Remarks


3:05 pm - 3:05 pm End of eTail Autumn Connect – See you at eTail Connect Spring 2025!