16 - 17 May, 2018
Hilton London Tower Bridge
Contact Us: 44 0 (20) 7368 9894
From Online To Instore
The way we shop has changed radically over the last ten years.
Retailers have moved from a single channel existence, mainly bricks-and-mortar stores and mail order catalogues, to multiple channels. The customer journey is no longer a linear path; the challenge for both retailers and brands is to keep up with a consumer whose shopping journey stops and starts, moves from online to mobile to the storefront and back again.
We surveyed 200 European retailers how they're dealing with this change and the challenges they face.
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