With digital’s role in retail continuing to grow, the shopping journey is becoming increasingly more connected. Customers want their shopping
experience to fit into their busy lifestyles, and expect online and offline
shopping journey’s to blend seamlessly.
We wanted to know how you’re dealing with this, and those three months of research resulted in this Directors Report. Inside you’ll discover:
The key challenges in reinventing the bricks-and-mortar stores
How to keep your customers engaged and wanting to visit and spend in store
The role of the store in the omni-channel proposition.
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