Future Stores 2017

May 15-May 16, 2017

Radisson Blu Portman Hotel, London

Contact Us: 44 0 (20) 7368 9894

Main Day Two: 1st June 2017 - Monetising Digital In-Store

08:00 AM - 08:45 AM Registration And Coffee

08:45 AM - 08:50 AM Director's Welcome Address: Lucy Bradley, Editorial Director, WBR

08:50 AM - 09:00 AM Chairperson's Opening Remarks

Andrew McClelland, Managing Director, Mirador

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Andrew McClelland

Managing Director
Mirador

Building A Connected Customer Journey

09:00 AM - 09:20 AM Board Keynote: Keeping your store relevant in a digital era: How to create connected digital experiences that meet the increasing demands of the growing millennial shoppers market

Guy Smith, Head of Design, Arcadia
  • How can you introduce new digital channels to serve shoppers whenever and wherever they want and deliver a connected retail experience?

  • Enhancing the end to end experience: How can you design your store to interact with your digital channels on consumer devices to effortlessly guide them along their shopping journey?

  • Creating a future-proof customer experience: How to define and plan for the expected future customer demands to remain relevant and stay ahead of the game

  • Gaining a holistic view of your customer: How can you respond to changing consumer needs by seamlessly connecting your channels to provide a relevant in-store experience?

  • How to create a retail destination with new store concepts to entice millennial shoppers to increase future footfall and conversion in-store


Guy Smith

Head of Design
Arcadia

09:20 AM - 09:45 AM Morning Case Study: From e-commerce startup to omni-channel leader - The story of Sephora Southeast Asia

Simon Torring, Head of Innovation and Omni-Channel (Southeast Asia), Sephora
  • Illuminating insights from customer journey mapping in nine diverse countries
  • Exploring the power of "browse, buy, ask and exchange where you want" retail
  • How can you successfully get past problems on pricing, selection and promotion principles?
  • Lessons from retail in Southeast Asia: How you can truly succeed with omni-channel?

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Simon Torring

Head of Innovation and Omni-Channel (Southeast Asia)
Sephora

09:45 AM - 10:05 AM Inspirational Speaker: The Power Of The Seen But Unknown - A look at the disruptive power of augmented reality, lenses and how people will buy in the future

Paul Armstrong, Digital Marketer, Technology Advisor and Founder, HERE/FORTH
  • Why the smartphone camera is becoming your shopping basket.
  • What's possible now, what's coming next and how you should plan for it now
  • How to keep up with developments in augmented reality and other technology areas

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Paul Armstrong

Digital Marketer, Technology Advisor and Founder
HERE/FORTH

10:05 AM - 10:35 AM Keynote Interview: Making the right store investment decisions based on ROI: Which new store concepts are a "must have" vs "a nice to have" and should be considered in your strategy?

Andrew McClelland, Managing Director, Mirador David Blakeney, Director of Store Development, House of Fraser
  • How to separate the nice to have from the business must-have to get the most out of your store investments

  • Creating the building blocks for store improvement: How can you take a customer-centric approach to store design to ensure your bricks and mortar investments have the greatest business impact?

  • Enhancing the social and physical delivery of bricks and mortar: How can you implement clever store designs that add that “something extra” to improve your customer experience and drive in-store sales?

  • Taking digital to the next level: How can digital channels help drive in-store services to ensure you never miss a sale?


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Andrew McClelland

Managing Director
Mirador

David Blakeney

Director of Store Development
House of Fraser

10:35 AM - 11:15 AM Morning Networking Break

Implementing New Store Concepts

11:15 AM - 12:00 PM Case Study Revolution: How to incorporate new in store services to provide your customers with enhanced shopping experiences so you don’t loose a sale

Gijs van Engelen, Director of Omni-Channel, Hunkemöller International Andrew McClelland, Managing Director, Mirador

Chair: Andrew McClelland, Managing Director, Mirador

  • How to use digital designs to deliver an exceptional customer experience and increase conversion rates in your store

  • How can digital tools aid your internal operations to increase order fulfillment efficeincy and provide a seamless customer journey?

  • Service vs promotions: How can you transform your in-store customer service to positively impact sales rates in bricks and mortar?


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Gijs van Engelen

Director of Omni-Channel
Hunkemöller International
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Andrew McClelland

Managing Director
Mirador

Leveraging The Latest Technology

11:15 AM - 12:00 PM Synergy Workshop: How can you successfully reposition an inherently traditional business to attract new customer bases and integrate technology into your business model to ensure future success?

Chris Field, CEO, Fieldworks Marketing Simon Torring, Head of Innovation and Omni-Channel (Southeast Asia), Sephora

Chair: Chris Field, CEO, Retail Connections

  • What is the best approach to repositioning your business to increase your remit and connect with new customers?

  • What are the key threats and opportunities faced by traditional retailers today and how can you ensure you stay at the top of your game?

  • What are the future prospects for retailers and what role will technology play in the future of the high street?


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Simon Torring

Head of Innovation and Omni-Channel (Southeast Asia)
Sephora

Chris Field

CEO
Fieldworks Marketing

Blending Online And Offline With Digital

11:15 AM - 12:00 PM Synergy Workshop: Designing for today’s shopper: How has the rapid growth of digital changed customers retail expectations and how can you deliver the ultimate shopping experience by developing your in-store services?

Simon Liss, Managing Partner - Strategy and Innovation, Omnifi Marta Sanchez Serrano, Head of Retail Experience and Operations, Vodafone
Chair: Simon Liss, Managing Partner - Strategy and Innovation, Omnifi
  • How to integrate your online and offline payment platforms to allow customers to buy in-store on mobile

  • How to leverage mobile PoS to put your consumers in control of how they purchase products and make them feel at ease during the buying process

  • Designing for the millennial shopper: How has the rapid growth of mobile changed customers retail expectations and how can you deliver the ultimate connected experience by developing your mobile capabilities?

  • How can you provide an efficient shopping experience for customers by leveraging mobile scan and pay to reduce friction at checkout?


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Simon Liss

Managing Partner - Strategy and Innovation
Omnifi

Marta Sanchez Serrano

Head of Retail Experience and Operations
Vodafone

Implementing New Store Concepts

12:00 PM - 12:45 PM Case Study Revolution: Digital dispositions; understanding your brand’s digital personality at retail

Andrew Bowyer, Digital Director, Green Room Mike Roberts, Chief Creative Officer, Green Room

You’ve budgets for crafting and protecting your brand’s retail environments and communications. You probably have beautifully crafted instructions for positioning your logo within the store, but how much energy have you put in to considering your brand's digital personality? Is your digital personality contradictory to the promises your brand makes?

In this workshop, we will help you understand your brand’s digital personality at retail. We believe in a human-centred design process and this is an important first step in creating a digital touchpoint strategy for your retail environment. It defines which interactions are right. Which devices are right. And helps elicit which emotions you want your digital touchpoints to resonate with.

Life gets easier when you have a clear idea of your brand’s digital personality, when Interface design, UX and content all have a clear vision to align with.


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Andrew Bowyer

Digital Director
Green Room
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Mike Roberts

Chief Creative Officer
Green Room

Leveraging The Latest Technology

12:00 PM - 12:45 PM Session Continued

Blending Online And Offline With Digital

12:00 PM - 12:45 PM Session Continued

12:45 PM - 1:45 PM Networking Lunch Break

Driving Brand Loyalty

1:45 PM - 2:30 PM Case study Revolution: Creating brand ambassadors: How to leverage smart loyalty schemes that keep your customers coming back to your stores over your competitors

Simon Færch, Head of Digital Products, Coop Danmark
  • How can you take advantage of digital loyalty schemes to manage and strengthen your relationships with your customer base?

  • How can you provide relevant location-based loyalty offers to nearby shoppers to drive them into your store and increase opportunistic sales?

  • How to provide new digital services to your loyal customers to make their shopping experiences easier and further embed the relationship you have with your frequent shoppers

  • The future of loyalty: How can retailers replace points with currency to entice shopper sign-up and provide real value for your loyal customer base


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Simon Færch

Head of Digital Products
Coop Danmark

Future Focus: 2027 And Beyond

2:30 PM - 3:00 PM Board Keynote: The future of bricks and mortar: What will be the next big game changers in retail that will transform the store of 2027?

Rachel Lund, Head of Insight and Analytics, British Retail Consortium
  • Taking a futuristic outlook: How will digital be leveraged in stores to keep retail relevant in the new shopping era?

  • How are customer expectations likely to evolve and dictate what will stay in-store and what will be replaced by online channels?

  • Reimagining the possibilities of the physical store: Will shelving remaining relevant with increased digital touch points in store?

  • How will the role of the store associate change as innovation in bricks and mortar continues to become more digital?

  • Which digital technologies will become the next game changers for the retail marketplace?


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Rachel Lund

Head of Insight and Analytics
British Retail Consortium

3:00 PM - 3:05 PM Chairperson's Closing Remarks

Andrew McClelland, Managing Director, Mirador

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Andrew McClelland

Managing Director
Mirador

3:05 PM - 11:59 PM Close of Conference

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