Main Day 1 Transforming In-Store CX
Tuesday, May 19th, 2020
Ø How to create meaningful omnichannel experiences and develop long-lasting customer relationships
Ø Understand how the new psychological foundation of consumer behaviour affects the perception of your brand
Ø Building an emotional relationship with your customer: How to put your brand purpose at the heart of your strategies in order not only to
create a loyal customer base, but a group of passionate brand advocates
Ø Adapting to your customer’ evolving needs: How can you implement a retail strategy that allows your brand to continuously transform and reinvent itself to accommodate changing customer needs?
Ø Embodying your brand physical channels: How can you position your stores as your most critical asset in building lasting brand loyalty? How can you take an agile approach to launching new in-store concepts to optimise your space?
Ø What is the impact of digital innovation on the customer journey and how can you leverage emotional behaviour to link online and offline interactions?