Future Stores Europe 2020

19 - 20 May, 2020

The Tower Hill Hotel, London

Andrea Picchi, Author and Former, Head of Experience Design at River Island

Andrea Picchi


Author and Former, Head of Experience Design
River Island

Check out the incredible speaker line-up to see who will be joining Andrea.

Download The Latest Agenda

Main Day 1 Transforming In-Store CX

Tuesday, May 19th, 2020


12:20 PM Visionary Keynote: How to innovate your retail experience design to not just meet but exceed your customer expectations at every step of their shopping journey

Ø  How to create meaningful omnichannel experiences and develop long-lasting customer relationships
Ø  Understand how the new psychological foundation of consumer behaviour affects the perception of your brand
Ø  Building an emotional relationship with your customer: How to put your brand purpose at the heart of your strategies in order not only to
create a loyal customer base, but a group of passionate brand advocates
Ø  Adapting to your customer’ evolving needs: How can you implement a retail strategy that allows your brand to continuously transform and reinvent itself to accommodate changing customer needs?
Ø  Embodying your brand physical channels: How can you position your stores as your most critical asset in building lasting brand loyalty? How can you take an agile approach to launching new in-store concepts to optimise your space? 
Ø  What is the impact of digital innovation on the customer journey and how can you leverage emotional behaviour to link online and offline interactions?