Future Stores Europe 2020

19 - 20 May, 2020

The Tower Hill Hotel, London

Dr Paul Marsden, Chartered Psychologist at University of the Arts, London

Dr Paul Marsden


Chartered Psychologist
University of the Arts, London

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda

Main Day 1 Transforming In-Store CX

Tuesday, May 19th, 2020


6:10 PM Inspirational Guest Speaker: Shopping for happiness: How to leverage the human psyche to emotionally connect with your customers and influence their shopping behaviour

Whoever said money can’t buy happiness didn’t know where to shop. Psychologist Dr. Paul Marsden will share top insights from positive psychology - the new science of happiness - on how retail experiences can boost happiness and wellbeing. Dr. Marsden helps agencies and brand owners understand what people want, how they shop, and the marketing messages that will appeal to them. His speciality is the psychology of happiness; the science and practice of improving human wellbeing and he’s a strong believer of how brands have a key role to play in fostering and facilitating human happiness.