Main Day 1 Transforming In-Store CX
Tuesday, May 19th, 2020
Whoever said money can’t buy happiness didn’t know where to shop. Psychologist Dr. Paul Marsden will share top insights from positive psychology - the new science of happiness - on how retail experiences can boost happiness and wellbeing. Dr. Marsden helps agencies and brand owners understand what people want, how they shop, and the marketing messages that will appeal to them. His speciality is the psychology of happiness; the science and practice of improving human wellbeing and he’s a strong believer of how brands have a key role to play in fostering and facilitating human happiness.