Future Stores Europe 2020

19 - 20 May, 2020

The Tower Hill Hotel, London

Shell NEW Logo

Michelle Hu


Head of Global CR – Business Systems
Shell NEW

Check out the incredible speaker line-up to see who will be joining Edwin.

Download The Latest Agenda

Main Day 1 Transforming In-Store CX

Tuesday, May 19th, 2020


5:00 PM Case Study Revolution: Reimagining convenience retail: How to transform a global and legacy business through digital innovation in order to meet evolving customer demands

Ø  Convenience on the road: How to truly understand what makes  consumers different from high street customers in order to take convenience retail to the next level
Ø  Rolling out digital transformation at a global level: How to digest complex mechanisms and understand what type of innovation would work for your business
Ø  How to convince your stakeholders to free up convenience stores from legacy systems and enable to invest in technology that will enhance the customer experience
Ø  How to absorb innovation which is right for you and learning how to overcome roadblocks along the journey to unlock new opportunities at a global level
Ø  How to compete with digital native companies if your brand has existed for over 100 years