Main Day 2 Creating Value-Add Experiences
Wednesday, May 20th, 2020
Is the store the end game for sales or is it now one of the many touchpoints in the customer journey? Are you in “lean retail” or “experience and knowledge retail”?
This workshop will focus on the store’s role within the dimensions of ‘retail proposal’ from price and product benefit to experience and ‘competitive advantage’; from pain point reduction to increased emotional connection.
Join this Think Tank to explore how each of these dimensions will change the way retailers design and equip their stores, and how this will inevitably change how brands measure success.