My department, Retails Sales at ATG Sweden, includes 27 people and
we are responsible for contributing with knowledge, insight and value for our
stores and store chains via Key Account, Store establishment, Sales force, Education
and Trade Marking. Within Retail, we sell our products in approx. 2000 stores
and on 33 Racetracks all over Sweden. Our turnover is aprox.375,000,000GBP per
year. In addition to the daily work to develop our customers, we also have the
overall responsibility to secure the in-store experience. For us, this means
finding what role the physical store should have for our customers (reason to
go to store) while digitalization is in full swing and our sales increase significantly
on our own website ATG.se
From ATG's perspective, we have found that the
physical store is very important for the brand's visibility and the recruitment
of new customers.
Check out the incredible speaker line-up to see who will be joining Johan.
Ø‘Are department stores dead?’: How can you repurpose traditional spaces to constantly surprise the customer and offer unique services and experiences they can’t access online?
ØBecoming a destination store: How can you build an in-store strategy that considers new store lay-outs, leverages innovative visual merchandising and redefines the role of the workforce to transform the CX
ØAvoiding flash sales: How can retailers identify alternative solutions to driving in-store footfall whilst avoiding to compromise margins?
ØHow can you best determine which store locations are providing ROI and which stores are losing footfall to build a new bricks and mortar success strategy?
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