Main Day 1 Transforming In-Store CX
Tuesday, May 19th, 2020
Ø How to use machine learning and data to analyse and develop an algorithm to interact with a more personalised approach with your customers
Ø How to learn from a variety of different channels and extrapolate useful information to boost customer engagement
Ø How do you decide what mix of each channel is worth investing in in order to maximise your revenue at a regional level and offer value-add services?
Ø How to create a tool to forecast how each channel affect online and bricks and mortar