Future Stores Europe 2020

19 - 20 May, 2020

The Tower Hill Hotel, London

Michael Barker, Chief Technology Officer at Wex Photo Video
Wex Photo Video Logo

Michael Barker


Chief Technology Officer
Wex Photo Video

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Main Day 1 Transforming In-Store CX

Tuesday, May 19th, 2020


10:20 AM Future Focus Panel Discussion: Succeeding with connected retail: How can you increase personalisation and blend offline and online brand identities whilst boosting customer engagement?

Ø  How can you select the best locations for new store launches to generate the greatest footfall from your target consumers?
Ø  What digital tools can you equip your store associates with to provide them with a holistic customer view and enable them to personalise the customer conversation?
Ø  How to introduce an in-store app to enhance the bricks and mortar experience and offer additional insights from digital
Ø  The ‘in-stock’ focus: How can you best track your online and in-store inventory to best guide your shopper’s customer journey and enable them to achieve their shopping goals?
Ø  How to connect your online USPs with your in-store offering to provide a frictionless journey for your customer
Ø  How can you utilise technology to enable relevant post-sale communication that brings your customer’s back for more? 

3:10 PM Case Study Revolution: Moving from channel to customer centricity: Creating emotional connections with your customers to offer value-add services and increase customer engagement

Ø  How can you make lasting, emotional connections with customers by shifting the focus from channel specific KPIs to customer centric strategies?
Ø  Sharing lessons learnt and practical insights into our journey: what are the key factors of customer centricity?
Ø  What shifts in technology, business and culture are required to create true customer centricity?
Ø  What is the best way to extract actionable insights from customer data and translate them to build a customer centric vision for your business?