Future Stores Europe 2020

19 - 20 May, 2020

The Tower Hill Hotel, London

Olly Rzysko, CMO, Mahabis and Co-Founder at Offset Earth
Offset Earth Logo

Olly Rzysko


CMO, Mahabis and Co-Founder
Offset Earth

Check out the incredible speaker line-up to see who will be joining Olly.

Download The Latest Agenda

Main Day 1 Transforming In-Store CX

Tuesday, May 19th, 2020


5:00 PM Case Study Revolution: Building an accurate view of your customers: How to craft a unique customer journey that encompasses both behavioural and declarative customer data to create bespoke CX

Ø  How to better link brick and mortar retailers with customers by using the brand website to drive customer footfall in stores
Ø  How can you extract additional value from customer data to create a stand-out product proposition in competitive markets?
Ø  Increasing omnichannel speed and transparency:  How can you more effectively connect your customer channels to make the shopping journey easier for the consumer?
Ø  How to leverage analytics to better target consumers based on their behaviour rather than demographics and create a truly personalised shopping experience
 

Main Day 2 Creating Value-Add Experiences

Wednesday, May 20th, 2020


4:20 PM Inspirational Panel: How can you best align social responsibility and sustainability goals with your customers’ ethical principles to drive brand loyalty

Ø  How can brands affect customer behaviour and drive social change by embracing sustainability in stores?
Ø  A bottom up approach: How to change your company’s mindset and align your in-store priorities to the customer’s demanding social responsibility expectations
Ø  How to drive social change by encouraging communities to push the sustainability agenda and ensure to have a positive impact by providing sustainable alternatives
Ø  How can retailers inform customers on how to re-use packaging, encourage the use of renewables and take steps towards banning plastic bags?
Ø  Looking at accountability: How to be more sustainable across the entire supply chain by identifying clear ownership and responsibility