Main Day 1 Transforming In-Store CX
Tuesday, May 19th, 2020
Ø How to better link brick and mortar retailers with customers by using the brand website to drive customer footfall in stores
Ø How can you extract additional value from customer data to create a stand-out product proposition in competitive markets?
Ø Increasing omnichannel speed and transparency: How can you more effectively connect your customer channels to make the shopping journey easier for the consumer?
Ø How to leverage analytics to better target consumers based on their behaviour rather than demographics and create a truly personalised shopping experience
Main Day 2 Creating Value-Add Experiences
Wednesday, May 20th, 2020
Ø How can brands affect customer behaviour and drive social change by embracing sustainability in stores?
Ø A bottom up approach: How to change your company’s mindset and align your in-store priorities to the customer’s demanding social responsibility expectations
Ø How to drive social change by encouraging communities to push the sustainability agenda and ensure to have a positive impact by providing sustainable alternatives
Ø How can retailers inform customers on how to re-use packaging, encourage the use of renewables and take steps towards banning plastic bags?
Ø Looking at accountability: How to be more sustainable across the entire supply chain by identifying clear ownership and responsibility