Main Day 2 Creating Value-Add Experiences
Wednesday, May 20th, 2020
Ø How can you introduce new services in-store to create a clear value proposition for customers to come into store as well as buy online?
Ø Succeeding with customer journey mapping: How can you leverage connected digital services that seamlessly drive online traffic to your store?
Ø How can you best identify digital tools to solve customer pain points across your online and offline channels?
Ø What are the criteria to gather quality data from customer behaviour and disrupt your business by solving your customer pain-points?
Ø How can you best evaluate the digital landscape to identify value-add in-store technology whilst being budget efficient?
Ø How can brands affect customer behaviour and drive social change by embracing sustainability in stores?
Ø A bottom up approach: How to change your company’s mindset and align your in-store priorities to the customer’s demanding social responsibility expectations
Ø How to drive social change by encouraging communities to push the sustainability agenda and ensure to have a positive impact by providing sustainable alternatives
Ø How can retailers inform customers on how to re-use packaging, encourage the use of renewables and take steps towards banning plastic bags?
Ø Looking at accountability: How to be more sustainable across the entire supply chain by identifying clear ownership and responsibility