Changing Face of the Retail Experience

In Q2 of 2017 WBR Digital surveyed 100 senior executives at major UK retailers on behalf of VoucherCodes. The research prioritised large multi-channel retailers from a wide variety of verticals, including: fashion, luxury, sports, homeware, DIY, and consumer electronics. Respondents to the survey were Heads or Directors of eCommerce, Retail, Omnichannel, Multi-channel or Digital. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Digital and are presented here with analysis and commentary by WBR Digital and VoucherCodes.