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COVID-19 has changed the way that customers are shopping and how retailers are operating. We examined how technology is being used in the retail industry since the start of the pandemic and where brands are looking to invest for a successful future. Across Europe, our survey respondents were asked about their current challenges, the innovative solutions that they are putting in place now as stores reopen, and in which technology they intend to invest for the long term. In Q1 of 2021 WBR Insights and global marketing technology company Scala, surveyed 100 senior-level respondents from across the retail industry who were based in Europe. The survey was conducted by appointment over the telephone and the results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by global marketing technology company Scala and the Future Stores community.

In Q4 of 2019 WBR Insights and Panasonic surveyed 100 Heads of Retail and equivalent roles from companies across Europe, to find out more about the challenges they’re facing and the innovative solutions being brought to the table. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by Panasonic and the Future Stores community.

80% of consumers now consult reviews before buying a product. They trust smartphones to give them options for what and where to buy nearby, and they trust reviews to help them decide. This webinar will explore how to achieve the right review strategy for your business in order to maximize customer interactions, increase sales, and build trust in your brand.

While recent headlines have been rife with big retailers shutting up multiple bricks and mortar shops, many front-runners who excel at in-store experience have taken the omen as an opportunity. They know that customer expectations have switched due to the to more convenient and personalised experience of eCommerce — and as a result in-store innovators are looking for ways to integrate the best parts of the online experience into their physical stores. This means re-imagining the very foundation of the retail experience, of the roles of staff and the use of space, in order to create a unique and memorable experience worth leaving the sofa for.

Leading up to Future Stores 2018, we surveyed 103 Heads of Digital and In-Store Development from some of the world’s top retailers to find out how they’re taking advantage of technology to empower store associates and create captivating in-store experiences.

The retail store is enjoying a renaissance. Finding new and innovative uses for the retail is a huge priority for retailers. We spoke to leading retailers to discover what they were doing to engage the customer.