Whitepaper & Video Center

Destination: Shopping

While recent headlines have been rife with big retailers shutting up multiple bricks and mortar shops, many front-runners who excel at in-store experience have taken the omen as an opportunity. They know that customer expectations have switched due to the to more convenient and personalised experience of eCommerce — and as a result in-store innovators are looking for ways to integrate the best parts of the online experience into their physical stores. This means re-imagining the very foundation of the retail experience, of the roles of staff and the use of space, in order to create a unique and memorable experience worth leaving the sofa for.

Upgrading Bricks and Mortar

Leading up to Future Stores 2018, we surveyed 103 Heads of Digital and In-Store Development from some of the world’s top retailers to find out how they’re taking advantage of technology to empower store associates and create captivating in-store experiences.

The Innovation Briefing

The retail store is enjoying a renaissance. Finding new and innovative uses for the retail is a huge priority for retailers. We spoke to leading retailers to discover what they were doing to engage the customer.

Benchmarking Report: Forging the Store of The Future

Forging the Store of The Future  Key findings include:One of the main challenges for digitalisation is, probably not very surprising, lack of collaboration from teams and resistance to changeFor 64% of retailers, their in-store budget will increase next year Almost half of the retailers are still working on achieving a customer-centric approach when it comes to store design 

Changing Face of the Retail Experience

In Q2 of 2017 WBR Digital surveyed 100 senior executives at major UK retailers on behalf of VoucherCodes. The research prioritised large multi-channel retailers from a wide variety of verticals, including: fashion, luxury, sports, homeware, DIY, and consumer electronics.Respondents to the survey were Heads or Directors of eCommerce, Retail, Omnichannel, Multi-channel or Digital. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Digital and are presented here with analysis and commentary by WBR Digital and VoucherCodes.