Planning for Post-Pandemic Success: Recovery Solutions and Store Strategies for Retail Brands

COVID-19 has changed the way that customers are shopping and how retailers are operating. We examined how technology is being used in the retail industry since the start of the pandemic and where brands are looking to invest for a successful future.

Across Europe, our survey respondents were asked about their current challenges, the innovative solutions that they are putting in place now as stores reopen, and in which technology they intend to invest for the long term.

In Q1 of 2021 WBR Insights and global marketing technology company Scala, surveyed 100 senior-level respondents from across the retail industry who were based in Europe. The survey was conducted by appointment over the telephone and the results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by global marketing technology company Scala and the Future Stores community.