Future Stores 2018

16 - 17 May, 2018

Hilton London Tower Bridge

Contact Us: 44 0 (20) 7368 9894


Dimple Lalwani
Co-Founder and CEO
Talking Circles

Talking Circles’ co-founder and CEO, Dimple Lalwani, is a people-driven and tech-obsessed entrepreneur with the vision and purpose to align and empower individuals at work. Talking Circles is a London based SaaS platform that helps leverage the expertise of a distributed workforce. Companies like Hilton Hotels use Talking Circles to harness the collective intelligence of employees to build internal connections, empowering teams to collaborate, solve problems independently, and share knowledge and ideas. Outside of Talking Circles, Dimple is a Regional Leader for LeanIn.org – a global initiative founded by Facebook COO Sheryl Sandberg empowering women to achieve their ambitions. Dimple is also a member of the Founders of the Future private network launched by Founders Forum

Simon Liss
Managing Partner - Strategy and Innovation

Simon is a forward thinking digital innovator. He started a mobile agency in 2006 before the iPhone was launched and in 2014 co-founded connected retail agency Omnifi. The company operates exclusively within physical retail and leisure environments - working with forward thinking clients and clever technology to bring digital and real worlds closer together. 

Over the past three years the agency has won multiple awards as they continue to successfully deliver connected space innovations for major retail and leisure brands. Simon is a regular speaker and writer on the future of integrated bricks-and-mortar commerce as well as leading the Tech London Advocates Retail Tech group.

Keith Andrews
Head of Retail Portfolio & Innovation
Thomas Cook
Having worked for a number of retailers, supporting a range of transformational projects, I’m responsible for the Thomas Cook estate, managing the format and design of our stores, as well as optimising the portfolio. In addition, I’m responsible for identifying, evaluating and delivering new innovations into our retail estate – improving our customers and colleagues experience.
Bridget Lea
Director of Stores, Online, Multichannel and Supply Chain
Bridget is a retail specialist who before joining O2 worked across the industry in the UK and internationally for organisations including Marks and Spencer, Clarks, Uniqlo, Topshop and Oasis. She has a reputation for cutting through the noise and getting to grips with the real issues that consistently enable significant improvements in bottom line performance. Bridget has a strong belief that 'great people' deliver results and puts developing high performance teams at the top of her agenda. She has become expert in leading the transformational changes required to consistently deliver in a multichannel world and is passionate about utilising technology to create remarkable differentiated customer experiences. Having conceived and delivered a number of award winning industry initiatives across culture change, multichannel and new store concepts she has just opened two new 'future stores’ and is constantly looking for innovative new ways to shape the future of retail for consumers. A proud Mancunian she spends weekends with her family, riding her horse and indulging in retail therapy.
Mei Chen
Head of International Business – Luxury and Fashion
Mei Chen joined Alibaba with a focus on helping European companies expand to Asia and develop new revenue streams. In her role, Mei capitalises on her extensive experience in working with Fortune 500 companies in EMEA and the US. Prior to Alibaba, Mei led the global efforts for Mobile App Developers at Google HQs, working with Sales, Marketing, Product and Legal teams to support developers and drive incremental revenue for Google. Prior to this, Mei managed global sales programs to accelerate growth through improvements in Google’s productivity in acquiring new advertisers. In her free time, Mei advises and helps start-ups with areas such as online marketing strategies, monetisation and new go-to-market strategies. Mei started her career in Marketing and Business Development for medical devices at General Electric (EMEA HQs). She holds a Bachelor degree in Business Management and Finance from Carlos III University of Madrid (Spain) and studied at HEC Paris (France).
Leonie Schüssler
Head - Retail Innovations
After graduating with a degree in marketing and advertising, Ms. Schüssler began her career in advertising, working at the global agencies Ogilvy and Leo Burnett. While there she worked on brand strategy and international campaign development for a variety of global brands. She then took her expertise in brand strategy to the brand side, working at the cosmetics brand ZOEVA as head of international sales and business development, helping to expand the young brand into international markets. Joining cosnova in 2016, Ms. Schüssler took over the responsibility for retail innovations and new concepts based on trend expertise. She works as an interface between the cosnova brands essence, Catrice and L.O.V. and the cosnova Think Tank, creating rule breaking ideas with a strong focus on relevant megatrends. As an innovator and trend expert, Ms. Schüssler remains passionate about the seamless connection of physical and digital customer interaction and the creation of innovative and creative ways to engage consumers.
Hauk Landsverk
Head of Digital Business Development
Elkjop Nordic - Dixons Carphone
Hauk Landsverk is Head of Digital Business Development at Elkjøp Nordic (Dixons Carphone in the Nordics). In his current role, Hauk has successfully led the digital transformation of his company, changing the mindset, business processes and development methodology of a traditional retailer on its way to become a fully omnichannel operation. Hauk specializes within customer centric digital transformation, reshaping traditional businesses to meet new customer expectations across all channels. Hauk is described as a strategic visionary, with a broad experience within the digital landscape both as an entrepreneur, in consulting and now in retail management.
Jennifer North
Head of Customer Development and Hobbycraft Club
Jennifer managed digital and ecommerce at premium paint brand Farrow & Ball for 6 years, went on to work in online customer experience in financial services before leading omni channel proposition at B&Q. Now heads up customer loyalty and category marketing at Hobbycraft.
Abdul Alim
Abdul is the co-founder of OfferMoments.co.uk, the innovative personalised billboard solution for retailers, which won Pitch@Palace 6.0 Peoples Choice and numerous other awards for innovation.

OfferMoments was started by co-founders Abdul Alim and Shaz Mughal in a garage after watching sci-fi movies. It was inspired by the scene in the movie "Minority Report" where Tom Cruise walks towards a screen and it knows who he is.

OfferMoments is able to profile consumers as they approach billboard screens in realtime and display hyper-targetted advertising in real-time to increase engagement and conversions.
Ian Plummer
Director, Manufacturer and Agency
Auto Trader
Responsible for sales of Volkswagen passenger cars in the UK totalling approximately 225 000 new cars sold to private and fleet customers, as well as the network sales of approximately 130 000 used cars. Responsible both for the customer experience delivered by the nearly 200 Volkswagen Retailers, and also for ensuring the profitability of the franchised network.
Natasha Toothill
Head of Enterprise
Prior to joining Amazon, Tash was the Director of Retail Engagement and VP of Prepaid Sales at Visa Europe, where she was responsible for the Pan-European Merchant Account Management team. She has over 10 years of experience at companies such as Accor, HBOS and British Gas. Her experience also extends to sectors such as Automotive, Pharmaceutical, FMCG and Manufacturing, as well as previously serving as Chair of the UK Retail Gift Card Association.
Craig Summers
UK Managing Director
Manhattan Associates
Craig Summers joined Manhattan Associates in early 2017 as Managing Director, UK. In this role, Mr. Summers has responsibility for all aspects of Manhattan’s UK operations including sales, marketing, consulting/project services, customer service and business development. Prior to this, he spent time in a variety of senior leadership roles including Senior Director at Oracle and Enterprise Sales Director at IBM. Craig is an expert in all things customer experience and drove significant change in the Oracle CRM / CX business, transforming its traditional ‘on premise’ software business into a dynamic, transactional Cloud / SaaS business.
Mustafa Khanwala
Co-Founder and CEO
MishiPay Ltd
Mustafa is a Mechatronic Engineer who has previously worked in and led projects with companies like Porsche, National Instruments, Barclays and TATA and has proven track record in successful innovation. He has sales experience through working in his family business and starting a food delivery venture in Manchester in 2011. Towards the end of his MSc Engineering with Finance degree at UCL, he thought of the idea for MishiPay after having waited too long in a queue to buy 1 just item. He then started MishiPay as a side project and designed and built the first functional prototype by himself. Having worked on MishiPay for several months and after seeing the technology working in real life, he rejected offers from Goldman Sachs, KPMG and Barclays to work full-time on MishiPay. He also called up Tanvi then, a brilliant computer systems engineer, his friend since 5 years and someone he's worked with previously. He convinced her to join MishiPay as CoFounder and CTO and they haven't looked back since. As proof of their teamwork, just look at their accomplishments since Nov 2015; live public trials in London, Cisco global partnership, seed investment, major retailer projects in India, Europe and the Middle East, awards from Mayor of London, Government of India, Anita Borg Institute, University of Manchester, UCL and others.
Kate Nightingale
Consumer Behaviour & Psychology Lecturer, Founder
London College of Fashion, Style Psychology Ltd.
Kate Nightingale is a consumer, fashion and brand psychologist with experience in retail, hospitality, marketing and construction industries. She has studied psychology, economics, marketing andfashion and continues her education daily. Kate is also the founder of Style Psychology Ltd, a consumer behaviour consultancy specialising in retail and hospitality. They focus on strategic solutions improving their clients’ customer experience consistently across channels. They worked with Harvey Nichols, Next, intu Trafford Centre and recently consulted on a leisure centre concept design. Their motto is ‘Building a bridge between science, creativity and business’. Through application of the knowledge in consumer behaviour and psychology, they help leaders, designers and marketersto enhance the emotional, behavioural and commercial effectiveness of their decisions. She is a lecturer in consumer behaviour and psychology at London College of Fashion and oftenspeaks at industry events, recently Retail Design Expo 2016, POPAI Retail Experience Conference July 2016, User-Centred Design Conference 2016 and Shopper Brain Conference in Amsterdam 2016.
David Botines
Senior Manager New Space
John Lewis
Responsible for defining the future direction of the Physical Estate. Previously, David has successfully developed company tools to enable the business to better manage scope change throughout the project life cycle, ensuring efficient stakeholder communication and clear articulation of impact on budget. David enjoys the challenge of finding new ways to utilise store space and leverage the shop floor in innovative ways to successfully drive new sources of revenue and boost profit for the physical retail estate. During his time at John Lewis, David has sought out new retail opportunities and customer propositions to further enhance their customer offer and differentiate further John Lewis’ unique product portfolio.
Ted Hettich
Ted was previously the Global Head of Partnerships at Fruugo and has a background in working in price comparison. Ted has significant experience within B2B sales, partnerships, affiliate marketing and has a MSc in Marketing from the University of Salford Manchester. He is now the Chief Sales Officer for Fruugo, which is growing at a phenomenal rate (141%+ YoY), working from Germany and the UK. Fruugo’s investors include Lord Stuart Rose and many other notable leaders in the retail and e-commerce space.
Chris Field
Fieldworks Marketing
Chris advises technology companies on how to sell into retail and the global consumer industries. He run’s a network of 8,000 senior retailers, manages the recruitment of international retailers to major conferences in the US and Europe, and runs a number of vendor communities. Chris published a report on their development of a new sales and marketing model that better reflects the changing way retailers and brands chose, buy and implement technology. Chris believes that the technology industry needs to get better at promoting the value of its solutions, in order to secure higher investment and improve its influence.
Penny Malm
Head of Digital Innovation and CX
Penny is passionate about digital innovation and loves experimenting on real customers. As Head of Digital Innovation and CX at Nobia, Europe's kitchen specialist with 20 strong brands, Penny works with future customer journeys in the kitchen buying space. She is currently responsible for establishing and rolling out omnichannel retail at Nobia, which includes testing new instore technologies, building new digital products, and attempting to create an omnichannel buying experience that makes both customers and salespeople happy.
Dave Lancefield
Director of Solutions Consulting
David leads solution consulting for Reflexis in the UK and Northern Europe and has over 15 years experience of working in the retail sector. Prior to joining Reflexis, Dave spent 6 years at Homebase and 7 years at Next – during this period he held a number of Store and Central Operations roles. Before leaving Homebase to join Reflexis, Dave was responsible for the compilation, budgeting and sign off of the overall retail workload and activity plan for all stores. Through his background he is acutely aware of the cost pressures that retailers are under, the increasing service expectations from customers and the growing workload demand placed on stores. He is passionate about helping retailer’s face into these challenges and find solutions that help them re-focus employees on selling effectively and delivering great customer service
Rachel Humphrey
Head of Strategic Partnerships
Birchbox UK
Rachel Humphrey is the PR & Strategic Partnerships Director at Birchbox UK, a beauty retailer best known for its monthly subscription of personalised products. Rachel has been with Birchbox UK since 2013, the year Birchbox launched into the UK market. Leading strategic partnerships with brands such as Vogue, Nike, Boden, Matthew Williamson, Stylist and many more; Rachel’s direction and vision has played an integral part in the growth of the UK business. As PR & Strategic Partnerships Director of Birchbox UK, Rachel is responsible for building and leading the Birchbox brand identity. She leads the PR & Partnerships division while also managing campaigns that generate social engagement, content, press coverage and organic consumer traction - with a major focus on shareability and subscriber engagement. Prior to Birchbox, Rachel worked in-house and agency side across consumer PR; launching, implementing and developing brand profile strategy for many leading UK brands, mainly within the beauty sector. Rachel has a BA (Hons) in Dance and Theatre Performance from Bird College (Affiliated by The University of Greenwich). She is originally from Lancashire and now lives in London with her husband and daughter.
Tahreem is CEO & Co-Founder of SOZIE | shop2gether, a retail-technology company. Prior to SOZIE, Tahreem launched an advertising think-tank as Director at M&C Saatchi where she led research into maximising ad impact and served retail clients for many years as Manager at Ernst & Young (EY) where she qualified as a Chartered Accountant. SOZIE is awarded or supported by Innovate UK Future of Retail, Deloitte Institute of Innovation, London Business School and recently by Cognizant as a top 50 European Retail-Tech Start-Up. She looks forward to revealing research and insights at Future Stores at the intersection of consumer behaviour, retail-technology and financial impact of solutions on the bottom line.
Maximilian Seidel
Think Tank Lead
Maximilian Seidelis a visionary, purpose-driven futurist and strategist at the cosnova Think Tank. He studied International Management in Germany (ISM), Canada (UVIC) and Spain (Uc3m). After creating integrated communication campaigns at the Communication& PR Agency of Prof. Jürg W. Leipziger (Leipziger&Partner), he joined cosnova as Trade Marketing for essence and CATRICE in 2008. After 3 years he became responsible for all film media as well as sponsorships for the brands essence and CATRICE. He created and managed marketing campaigns around sponsorships like the Justin Bieber Believe World Tour in Europe and the US, the Global Fashion Awards, Fashion Weeks as well three MTV EMAs from 2013 till 2016. In 2016 he joined the new founded cosnova Think Tank. He is consulting and challenging the company and brands on trends, culture changes and technology.
Katharina Wittgen
Insights Director & Business Psychologist
Innovation Bubble

Katharina is a business psychologist specialising in identifying the emotional, non-conscious, motivational and cultural drivers of individual and group behaviour and communication in organisations and market environments. She has extensive experience in the healthcare and consumer sector including having designed and managed various research projects dealing with patients’, physicians’, and consumers’ decision-making. . Katharina has conducted research for multiple companies in cardiovasculardisease, diabetes, respiratory, Oncology, and various commercial brands and consulted companies on people’s conscious vs non-conscious behaviour.

Nigel Blunt
Head of Operations Development
Nigel is Head of Operations Development for Sainsbury’s Argos where he leads Proposition, Operating Model and Format Development, together with Operational Product Management. During his four years with the organisation Nigel has been at the forefront of the large change initiatives overhauling Argos’ Customer fulfilment capability, through its Hub & Spoke and FastTrack Delivery & Collection initiatives, and latterly leading the development and delivery of the Store in Store and Collection Point programmes across the Sainsbury’s Argos business. Before joining Sainsbury’s Argos, Nigel was Head of International Business Development for Tesco where he looked after the expansion of Tesco’s multi-channel capability across its international markets.
Karen Harris
Managing Director
Intu Digital
Karen joined the Intu Group in 2012 as part of the acquisition of StyleMeTV, an online shopping centre. Previously Founder & CEO of Geronimo PR (one of the UK’s largest PR agencies) and Non-executive Chairman of TVC Group (an integrated marketing agency specialising in broadcast & digital; sold to the Economist in March 2012). In addition to her experience in digital media and broadcast, Karen was listed as a leader in her field in the PR Week Powerbook and is a trustee of a large education based charity.
Guy Smith
Head of Design
Guy Smith, head of design at Arcadia Group, is a leading figure in the world of retail design. Previously, he has created unique and award-winning designs for clients including Gap, River Island, Hugo Boss, Nokia and John Lewis.
Graham Johnston
Head of Omnichannel and Digital First
Graham is leading a cross-functional strategic business transformation programme to design & implement a 5-year plan for the retail estate, with Board-level sponsorship. Leading a virtual team to create a strategic plan for transforming Retail by 2021, which includes an ‘Omnichannel’ strategy, store footprint, strategic partnerships, workspace & store design, product range, digitisation, and delivery of profitability. Accountable for identifying new and innovative revenue streams and ways of working which incorporates a ‘digital first’ strategy.
Fredrik Holmvik
Head of ICA Marketing Transformation Program & ICA Media
Fredrik is a senior executive with a strong retail background from Unilever, Accenture and ICA, Swedens largest Food retail chain. Today he is the Head of ICA Marketing Transformation Program and ICA Media. Fredrik will during spring 2018 return to his own Management consulting company – Processverkstad 17. Fredrik has managed ICAs In Store media channel from launch 2009 to date. The responsibility covers all areas as concept, design, content generation as ad sales/financing. ICA Medias role at ICA is to deliver ICA supplier (A-Brands) collaboration within ICAs own, bought or earned media. The target is to deliver ICA store sales and consumer loyalty in combination with relevant financing of ICA media investments. The ICA Marketing Transformation Program with the objective to transform and digitize ICA’s and stores’ marketing efforts, both communication and offers. That initiative will be delivered by creating ICA Omnichannel capabilities as defined in ICAs Omnichannel vision statement from 2016.
Mark Dunhill
Managing Director
Whittard of Chelsea
Mark Dunhill joined Whittard of Chelsea in January 2014 as MD with the objective of transforming the company from a UK high street retailer to a global aspirational brand. Prior to Whittard, Mark worked for T.M. Lewin as International Director from early 2011. Before that role, Mark held the position of CEO of Fabergé, where he led the multi-national team to restore the famous name to its former position as one of the most desirable jewellers in the world
Simon Dixon
Simon set up Rockar in 2012. Rockar is the world's first digital car retailer, completely focused on the buying experience it enables the customer to choose their new car, part exchange their current car, select a finance option and pay for it entirely online or in store. Simon began his extensive motoring career in 1983 where he joined his family’s business, Paul Dixon Car Sales. In 1990, Simon’s business merged with his family’s company to create Dixon Motors. Simon played a pivotal role in launching a joint venture between Dixon Motors and Direct Line in 2001 called Jamjar.com, which quickly became the leading online car retailer.
Joel Pickering
Head of Marketing
Head of Marketing with a significant track record of achievement and over 10 years’ experience in marketing strategy and brand development within trade, consumer and retail marketing. Spent over 10 years at Animal, the UK’s leading action sports brand, driving the marketing direction, brand development and communication strategies across the multi-channel business and operating at board level as part of a senior management team. Now Head of Marketing for Hobbycraft leading on all consumer facing marketing activities and initiatives.
Simone Sweeney
VP, Global Retail Development
The LEGO Group
Simone Sweeney is Vice President, Global Retail Development for the LEGO Group. Simone joined LEGO in 2015, to help engage more children through play in retail channels. Prior to LEGO Simone was at Apple Retail, driving in-store experience as Marketing Director, EMEA. Simone's work in Retail and Marketing has taken her around the world and she enjoys developing new and innovative ways to inspire the future generation of LEGO builders. She has two fantastic mini builders herself who are an inspiration, and has been living in the UK and Asia since leaving her native Canada twenty years ago.
Richard Lems
Director, Format & Design
Rituals Cosmetics
Already young, Richard knew that retail is his thing. Started as youngest area manager for a big retail chain in the Netherlands he grows from area manager to director of Format & Design. 12 years ago he started with the start up “Rituals” and since then experienced and is one of the key responsible person for ,the amazing growth of Rituals. Responsible for the Format & Design strategy of the company and the general look and feel of all point of sales. His team managed the growth of point of sales locations from 7 stand alone store until 650 and from 700 wholesale locations to 2500 wholesale locations in the last 10 years and numerous of other projects like shopping windows, pop up stores and exhibition stands. Translating the brand philosophy in a retail experience and let the rituals fans get the best “slow down” experience they can have. At Rituals we don’t sell beauty, we’re here to make you feel special!
Chris Brooks
Managing Director
One Iota
Christian is the Managing Director of One iota, a leading cloud solutions solution provider working with a number of leading retailers including amongst others JD, Quiz, and Superdry. The team at One iota work with digital transformation teams to help them deliver their customer centric digital strategy into reality, this by supporting design, launch and trading optimisation activities for their digital stores and online channels.
Julien Callede
Founder and COO
Julien Callède co-founded the online furniture brand Made.com where he acted mainly as COO and Director of International expansion. Made.com gives customers in now 7 countries in Europe access to great quality & original design furniture items, at an amazing price. After less than 7 years of trading, Made.com reached sales of around £100M in 2016 and is still growing extremely fast, leveraging a fast growing community of hundreds thousands of happy customers across Europe. Julien has now left his executive role in the business, and is focusing his time advising and consulting for start ups and fast growing companies facing scaling challenges.
Haroun Saleemi
Head of E-commerce Manager
Quiz Clothing
Haroun is the Head of E-commerce Manager at fast growing international fashion retailer Quiz Clothing. Over 12 years he has been a key member of the team that have driven Quiz's growth, this by a relentless focus and drive to continually improve the customer experience when engaging with the brand across any digital channels. The stores play a key role in the buyer journeys and are a point of differentiation for Quiz as they compete against pure-play fast fashion retailers. With their customer demographic including a large percentage of digital natives, Haroun ensures that they are at the leading edge when it comes to in-store digital experiences.
Christian Stephan
Head of Innovation Research, Digital Strategy & Transformation
MediaMarktSaturn N3XT
Alexander Bartholomew
Strategy and Digital Director
Steinhoff UK
Jonathan Hilton
Group Head of Retail
Martin Roulund Jakobsen
Head of e-Commerece – Nordics
Carlson Rezidor Hotel Group
Pete Marsh
Head of Retail Operations
Jess McGahan
Head of Brand
L Marks
Francesca Danzi
Former Director of Global Beauty, Managing Director & Founder
Burberry, Danzi Consulting
Alan Taylor
Head of Retail Design
Nick Lansley
Innovation Insider
Nick Lansley's Innovation Lab
Giovanni Flore
Digital Signage Project Manager
Paul Wilkinson
Head of Strategy
Tesco Labs
Marta Sanchez Serrano
Head of Digital Transformation
Vodafone Spain
Vanessa Armstrong
Head of Marketing
Hughes Europe
David Blakeney
Director of Store Development
House of Fraser
Fiona Johnson-Davis
Managing Director
The Brand Inspiration Co.
Rashpal Ahluwalia
Senior Director, Digital Retail
Penny Grivea
Managing Director
Rituals Cosmetics UK & Ireland
Paul Armstrong
Digital Marketer, Technology Advisor and Founder
Michael Engler
Head of Strategy - Premium Experience
BMW Group
Rachel Lund
Head of Insight and Analytics
British Retail Consortium
Gavin Williams
Director of Product Development, Store of the Future
Alex Baker
Retail Innovation & Omnichannel Network

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