Future Stores 2018

May 16-May 17, 2018

Hilton London Tower Bridge

Contact Us: 44 0 (20) 7368 9894

Chris Field

Fieldworks Marketing
Chris advises technology companies on how to sell into retail and the global consumer industries. He run’s a network of 8,000 senior retailers, manages the recruitment of international retailers to major conferences in the US and Europe, and runs a number of vendor communities. Chris published a report on their development of a new sales and marketing model that better reflects the changing way retailers and brands chose, buy and implement technology. Chris believes that the technology industry needs to get better at promoting the value of its solutions, in order to secure higher investment and improve its influence.

8:50 AM Chairperson's Opening Remarks

9:45 AM All Star Panel: Achieving customer centricity: How can you best set up your people, processes and tools to keep unified commerce front of mind and create a fluid business model that adapts in line with changing customer needs?

  • Driving change management: How can you eradicate internal silos and implement a scalable digital framework to successfully handle increasingly complicated customer and company requirements?
  • Designing the blueprint for success with digital: How can you manage the pipeline for future innovation whilst succeeding in BAU?
  • How can you devise an effective proof of concept strategy when trailing digital tools to make the biggest impact with new innovations?
  • Developing omni-channel capabilities: How can you best remove friction between business departments to deliver true brand distinction and stand out in the market?
  • How can you best organise your department and paint the picture for your future store strategy to get the full buy-in from business stakeholders?
  • How can you calculate the non-monetary value of a store to redefine your bricks and mortar offering and benefit the wider re-engagement strategy?

11:30 AM Interactive Interview: Succeeding in customer journey mapping: How to identify customer pain points and remove this friction along the shopping journey to heighten their experience

  • Creating a value-driven customer mission: How can you build relationships across the business to boost engagement for new customer experience strategies and ensure scalability and sustainability?  
  • Building customer based concepts: How can you create new store concepts based on real customer problems and provide them with solutions to help them complete their shopping missions with ease
  • Creating brand distinction with connected customer communication: How can you analyse the end to end customer experience for your shoppers to reduce friction points and built customer advocacy along the whole journey?
  • Implementing softer values: How to integrate emotional dimensions into your brand offering to increase effectiveness of customer interactions and deliver the biggest impact for your shoppers

12:20 PM Fire Side Chat: How can online marketplaces and physical high streets work in harmony with complimentary services as the next phase of omni-channel continues to develop?

6:15 PM Chairperson's Closing Remarks

8:50 AM Chairperson's Opening Remarks

4:30 PM Chairperson's Closing Remarks

Check out the incredible speaker line-up to see who will be joining Chris

Download the Latest Agenda