Dave Lancefield (Past Speaker)

David leads solution consulting for Reflexis in the UK and Northern Europe and has over 15 years experience of working in the retail sector. Prior to joining Reflexis, Dave spent 6 years at Homebase and 7 years at Next – during this period he held a number of Store and Central Operations roles. Before leaving Homebase to join Reflexis, Dave was responsible for the compilation, budgeting and sign off of the overall retail workload and activity plan for all stores. Through his background he is acutely aware of the cost pressures that retailers are under, the increasing service expectations from customers and the growing workload demand placed on stores. He is passionate about helping retailer’s face into these challenges and find solutions that help them re-focus employees on selling effectively and delivering great customer service