Future Stores 2017

May 16-May 17, 2018

Hilton London Tower Bridge

Contact Us: 44 0 (20) 7368 9894

Fiona Johnson-Davis

Managing Director
The Brand Inspiration Co.
Fiona found her inner entrepreneur and set up her own business, The Brand Inspiration Co, in 2013. This was after over 20 years in Board roles in a diverse range of retail businesses including several brand transformations and a business turnaround. Fiona is also the author of ‘A Profitable Love Affair, how to build and sustain a strong brand’.

Fiona helps customer facing businesses grow by ‘(re)discovering the mojo’ and ‘walking in the customers’ shoes’ while asking the deceptively simple questions ‘why’, ‘what’ and ‘how’ to do so. She mentors and coaches leaders and their teams to enable them to realise the potential of their business. Alongside this she is a Director of Women in Retail, a not for profit community for women in the retail sector, focussed on enabling more women to reach their potential in leadership and board roles.

Fiona is proud to play her part in shaping the next exciting chapter in the Women in Retail proposition, growing the community of both Accomplished and Emerging leaders and its network of supporters. She has also raised the profile of Women in Retail and the topics that matter to members and their businesses through content and thought leadership. She is a passionate advocate for gender balance on boards, to the benefit of customers, the businesses and the women themselves.


08:00 Women in Industry Breakfast: How can the retail industry better attract, develop and retain top female talent?

Walking in our customers’ shoes - gender diversity leads to better business results - fact.

In a sector where 85 - 90% of the purchase decisions are made or influenced by women, 60% of employees are women, why are only 10% of Executive Board places held by women? What part can we all play to ensure that the retail industry is attracting, developing and retaining its female leadership talent to the benefit of our customers and our businesses? Join us for an informal, interactive and stimulating conversation on this important topic where we will discuss that doing things differently will certainly lead to different results.

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