Future Stores 2017

May 16-May 17, 2018

Hilton London Tower Bridge

Contact Us: 44 0 (20) 7368 9894

Gijs van Engelen

Director of Omni-Channel
Hunkemöller International

Within Hunkemoller Gijs van Engelen is responsible for the full OmniChannel suite. Next to running the E-commerce, Concession/Wholesale and Ecommerce Fulfillment center, Gijs is also responsible for the Online integration into the Hunkemoller stores. In Hunkemoller we call this the Click2Brick integration. Setting up the onlinetools and driving traffic and upsell in stores to serve our customers in every stage in her journey is one of the Key elements in his strategy. Using customer data via CRM technologies helps us to support our customers journey wherever, whenever and however she wants it.

11:15 Case Study Revolution: How to incorporate new in store services to provide your customers with enhanced shopping experiences so you don’t loose a sale

Chair: Andrew McClelland, Managing Director, Mirador

  • How to use digital designs to deliver an exceptional customer experience and increase conversion rates in your store

  • How can digital tools aid your internal operations to increase order fulfillment efficeincy and provide a seamless customer journey?

  • Service vs promotions: How can you transform your in-store customer service to positively impact sales rates in bricks and mortar?

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