Future Stores 2017

May 31-June 01, 2017

Radisson Blu Portman Hotel, London

Contact Us: 44 0 (20) 7368 9894

Giovanni Flore

Digital Signage Project Manager
Benetton


Main Day One: 31st May 2017 - Increasing Customer Engagement With Digital

11:30 AM Case Study Revolution: Putting the customer at the heart of your store: How can you tap into the fundamental drivers of your shoppers’ buying behaviours to design a store concept that exceeds their expectations?

  • What are the ‘dominant genes’ in your customers’ DNA and what do they need to find in your store as an eco-system to spend some time in?

  • What do you need to create in your store in order to set a dialogue between the customers and the products you sell?

  • What do you need to deliver an experience to be memorable and shared?

  • What are the fundamentals of a syntax for a common language between customers and brand within the store?