Future Stores 2017

May 16-May 17, 2018

Hilton London Tower Bridge

Contact Us: 44 0 (20) 7368 9894

Kate Nightingale

Consumer Behaviour & Psychology Lecturer, Founder
London College of Fashion, Style Psychology Ltd.

Kate Nightingale is a consumer, fashion and brand psychologist with experience in retail, hospitality, marketing and construction industries. She has studied psychology, economics, marketing andfashion and continues her education daily. 

Kate is also the founder of Style Psychology Ltd, a consumer behaviour consultancy specialising in retail and hospitality. They focus on strategic solutions improving their clients’ customer experience consistently across channels. They worked with Harvey Nichols, Next, intu Trafford Centre and recently consulted on a leisure centre concept design. Their motto is ‘Building a bridge between science, creativity and business’. Through application of the knowledge in consumer behaviour and psychology, they help leaders, designers and marketersto enhance the emotional, behavioural and commercial effectiveness of their decisions. 

She is a lecturer in consumer behaviour and psychology at London College of Fashion and oftenspeaks at industry events, recently Retail Design Expo 2016, POPAI Retail Experience Conference July 2016, User-Centred Design Conference 2016 and Shopper Brain Conference in Amsterdam 2016.

17:00 Inspirational Guest Speaker: How to tap into the key drivers of consumer behaviour to improve your in-store offering and build stronger relationships with your top shoppers

  • Building emotional intimacy: How can you get to know your customers more intimately to forge lasting and emotional connections for your brand?

  • Forging friendships: How can you engage with your consumers to gain their trust and turn infrequent shoppers into your biggest buyers and maintain brand loyalty?

  • Beyond customer data: How can you gain a deeper understanding of your customer’s habits, wants and desires to better fulfil their shopping needs?

  • How to tap into your shoppers basic behavioral drivers with immersive technology to move them along the path to purchase

  • How can you accurately monitor and measure the personal interactions in the shopping journey to improve the human side of your in-store experience?

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