Future Stores 2018

May 16-May 17, 2018

Hilton London Tower Bridge

Contact Us: 44 0 (20) 7368 9894

Martin Urrutia Islas

Head Global Retail Front End, Retail Experience
Lego

Martin has 20 years of experience on Retail including roles across different regions and countries that has given him a global experience, developing retail programs that create positive shopping experiences, with a strong foundation on insights to create competitive advantages, he also has a strong passion for innovation and developing never seen before experiences in-store. He believes on the importance of delivering memorable experiences in-store with the ambition to develop the future of retail. 

He joined The LEGO Group in 2010, and is based at the Global Headquarters in Denmark. He has had different responsibilities, including the creation of the Global Retail Innovation Team that is leading today, where they create new retail experiences that leverage insights with a strong influence on current and future external trends, ensuring we bring to we offer relevant and consistently awesome LEGO® experiences on every shopping mission