Future Stores 2017

May 16-May 17, 2018

Hilton London Tower Bridge

Contact Us: 44 0 (20) 7368 9894

Martin Urrutia Islas

Head Global Retail Front End, Retail Experience

Martin has 20 years of experience on Retail including roles across different regions and countries that has given him a global experience, developing retail programs that create positive shopping experiences, with a strong foundation on insights to create competitive advantages, he also has a strong passion for innovation and developing never seen before experiences in-store. He believes on the importance of delivering memorable experiences in-store with the ambition to develop the future of retail. 

He joined The LEGO Group in 2010, and is based at the Global Headquarters in Denmark. He has had different responsibilities, including the creation of the Global Retail Innovation Team that is leading today, where they create new retail experiences that leverage insights with a strong influence on current and future external trends, ensuring we bring to we offer relevant and consistently awesome LEGO® experiences on every shopping mission

09:00 Board Keynote: Our experiential retail success story: How we implemented a customer-centric approach in our store design to create a compelling shopping experience that keeps our consumers engaged at all touchpoints

  • Building on the basics: How can you ensure you have the fundamentals in place to meet your shopper’s basic needs when introducing a new store format before building on the digital experience?

  • Co-creating with your customers: How to utilise your consumers during the innovation process to ensure you are taking a customer-centric approach to store design

  • How can you increase your awareness of customer perception during the design and implementation process to successfully evoke the right behaviours from shoppers moving around your store?

  • Overcoming customer pain points with in-store innovations: What new store formats can better cater to the needs of your current customers and attract new shoppers into your store?

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