Future Stores 2017

May 16-May 17, 2018

Hilton London Tower Bridge

Contact Us: 44 0 (20) 7368 9894

Michael Engler

Head of Strategy - Premium Experience
BMW Group

16:40 Case Study: How to leverage the human advantage that physical stores offer to create the retail experience for the future for your customers

  • Exploring future retail: What are the challenges around successfully changing your in-store strategy and how can you implement more customer-centric experiences to increase customer engagement?
  • How can you move your store focus from ‘point of sale’ to ‘point of experience’ to ensure customer experience is at the very heart of your store activities?
  • How can you best leverage digital tools to support human interaction in physical stores and how can you get the balance right?
  • How can you implement accurate store performance measurements and KPI’s to track the success of your new store format?
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