Future Stores 2017

May 31-June 01, 2017

Radisson Blu Portman Hotel, London

Contact Us: 44 0 (20) 7368 9894

Mike Roberts

Chief Creative Officer
Green Room

As Chief Creative Officer at Green Room Design, Mike Roberts interrogates client requests to ensure every opportunity to develop a deep emotional connection between brand and consumer is maximised. Over the past 20 years Mike has delivered creative cut-through for global brands such as McLaren, Vodafone, The North Face and Vans.

Main Day Two: 1st June 2017 - Monetising Digital In-Store

12:00 PM Case Study Revolution: Digital dispositions; understanding your brand’s digital personality at retail

You’ve budgets for crafting and protecting your brand’s retail environments and communications. You probably have beautifully crafted instructions for positioning your logo within the store, but how much energy have you put in to considering your brand's digital personality? Is your digital personality contradictory to the promises your brand makes?

In this workshop, we will help you understand your brand’s digital personality at retail. We believe in a human-centred design process and this is an important first step in creating a digital touchpoint strategy for your retail environment. It defines which interactions are right. Which devices are right. And helps elicit which emotions you want your digital touchpoints to resonate with.

Life gets easier when you have a clear idea of your brand’s digital personality, when Interface design, UX and content all have a clear vision to align with.