Future Stores 2017

May 31-June 01, 2017

Radisson Blu Portman Hotel, London

Contact Us: 44 0 (20) 7368 9894

Penny Malm

Omnichannel Lead

Main Day One: 31st May 2017 - Increasing Customer Engagement With Digital

12:15 PM Case Study Revolution: How to implement new store strategies to get the most out of your physical stores and increase your Omnichannel offering

  • Achieving single view accuracy: How to gain real-time visibility on your customers and inventory to improve your store operations and provide a seamless buying experience for your shoppers

  • Exploring click and collect: How can you introduce new customer services in store that bridge your online and offline offering and simplify your customers’ shopping missions?

  • How to introduce digital devices into bricks and mortar to provide a customer experience that goes beyond the usual physical capabilities of your store

  • How can you get your store associates onboard with new store concepts to fully deliver on your in-store customer experience?

Roundtable Leaders: Chris Chapman, Senior Marketing Manager - Proposition Development, Screwfix Direct & Penny Malm, Head of Digital Innovation and Consumer Experience, Nobia

14:15 PM Synergy Workshop: What is the best approach to connecting your digital and physical channels in order to provide a 24/7 service for the ''always on'' shopper and boost omni-channel sales?

Chair: Simon Liss, Managing Partner - Strategy and Innovation, Omnifi

  • How can you bring the convenience of e-commerce into your store to create a truly connected brand experience?

  • How to be consistently convenient across all channels to effortlessly meet your shoppers needs

  • How can you provide customers with the right tools for each channel that is relevant to them throughout their shopping journey?

  • How can you increase consumer order fulfillment with efficient buy online and collect or return in-store offerings?

Active Contributor: Penny Malm, Omnichannel Lead, Nobia