Alex Baker (Past Speaker)

Alex is a retail nerd and curious about how digitalisation and innovation can change our lives, both as consumers but also as brands and companies. He is the founder and President of the executive retail network RIO (Retail+Innovation+Omnichannel) at the Swedish Marketing Association in Stockholm where he also is a member of the executive board. 

Alex is a frequent guest on the retail scene in northern Europe and speaker within digitalisation in retail and disruption. Alex was the chairman of the executive jury for the prize “The disrupter of the year” earlier in 2018 where Swedish tech start-up Karma won. Alex is also an executive jury member at the Transform Awards Europe in London.  Since November 2017 Alex is the Chief Commercial Officer at ClickSys, a Swedish tech start-up specialised in digital in-store. ClickSys mission is to re-define retail with digital experiences by bridging the digital and physical worlds. 

Alex is a fan of agile methodology and hypothesis driven innovation. Previous to ClickSys he worked for the Swedish retail FMCG giant ICA as Head of Concept for digital in-store and innovation