Future Stores Europe 2020

19 - 20 May, 2020

The Tower Hill Hotel, London

Fredrik Holmvik, Retail & Omnichannel Strategist at Process Verkstad

Fredrik Holmvik


Retail & Omnichannel Strategist
Process Verkstad

Check out the incredible speaker line-up to see who will be joining Fredrik.

Download The Latest Agenda

Main Day 2 Creating Value-Add Experiences

Wednesday, May 20th, 2020


2:40 PM Retail Innovation Think Tank: How to define your store’s role in a multi-channel landscape with new and evolving needs driven by customer behaviour

Is the store the end game for sales or is it now one of the many touchpoints in the customer journey? Are you in “lean retail” or “experience and knowledge retail”?
This workshop will focus on the store’s role within the dimensions of ‘retail proposal’ from price and product benefit to experience and ‘competitive advantage’; from pain point reduction to increased emotional connection.
Join this Think Tank to explore how each of these dimensions will change the way retailers design and equip their stores, and how this will inevitably change how brands measure success.