In this industry debate, online and legacy retailers will battle on who’s truly ahead of the curve when aligning their mind set, online strategies, space planning and in-store operations to transform the role of physical stores and steadily deliver on customer’s evolving expectations whilst also mitigating risks.
What can legacy retailers learn from purely online players, and what can be translated into space planning, in-store design and experience? And, what challenges are online brands facing when moving into the physical space?
The legacy players’ stand point:
Ø How long-standing high street stores can better portray in-store flow and deliver on how customers interact with a physical space
Ø How department stores have a better understanding of how to plan, implement and re-design spaces as well as significantly reduce footprint
Ø How traditional retailers can successfully leverage leases and landlord-retail relationships to maximise existing space and re-purpose it to offer unique services and experiences
Oliver Fehl, Senior Director of Retail Concepts, Adidas
Mark Jordan, Director of Space and Store Development, Debenhams
The online players’ point of view:
Ø How online retailers can apply their data knowledge in developing innovative store concepts
Ø Online retailers moving into physical spaces are able to enhance the purpose of technology and offer unique experiences
Ø How online brands can better create mix reality spaces and how the experiential element enables to boost customer engagement
Carsten Keller, VP Direct to Consumer, Zalando
Gavin Williams, Director of Product, Future of Stores, Farfetch