Future Stores Europe 2020

19 - 20 May, 2020

The Tower Hill Hotel, London

Graham Johnston, Head of Omnichannel and Digital First at Three
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Graham Johnston


Head of Omnichannel and Digital First
Three

Check out the incredible speaker line-up to see who will be joining Graham.

Download The Latest Agenda

Main Day 1 Transforming In-Store CX

Tuesday, May 19th, 2020


10:20 AM Future Focus Panel Discussion: Succeeding with connected retail: How can you increase personalisation and blend offline and online brand identities whilst boosting customer engagement?

Ø  How can you select the best locations for new store launches to generate the greatest footfall from your target consumers?
Ø  What digital tools can you equip your store associates with to provide them with a holistic customer view and enable them to personalise the customer conversation?
Ø  How to introduce an in-store app to enhance the bricks and mortar experience and offer additional insights from digital
Ø  The ‘in-stock’ focus: How can you best track your online and in-store inventory to best guide your shopper’s customer journey and enable them to achieve their shopping goals?
Ø  How to connect your online USPs with your in-store offering to provide a frictionless journey for your customer
Ø  How can you utilise technology to enable relevant post-sale communication that brings your customer’s back for more? 

3:10 PM Fireside Chat: How to achieve the optimal balance of in-store technology and human interaction to create the ultimate CX and empower your store associates

Ø  How to introduce interactive digital concepts to create memorable shopping experiences
Ø  The Holy Grail of personalisation: How to introduce bespoke store spaces, personalised technologies and turn your store associates into customer service experts to reinforce your high street presence and compete with online players
Ø  How can you trial new customer concepts in local stores to develop new customer services for your omnichannel strategy?
Ø  Succeeding in ‘phygital’ retail: How to leverage workforce technology to achieve a unique customer view and enable them to reach their shopping goals
Ø  How to reduce transaction time to allow valuable interactions with in-store advisors that builds customer loyalty