16 - 17 May, 2018
Hilton London Tower Bridge
Contact Us: 44 0 (20) 7368 9894
Ian PlummerDirector, Manufacturer and Agency
Responsible for sales of Volkswagen passenger cars in the UK totalling approximately 225 000 new cars sold to private and fleet customers, as well as the network sales of approximately 130 000 used cars. Responsible both for the customer experience delivered by the nearly 200 Volkswagen Retailers, and also for ensuring the profitability of the franchised network.
2:35 PM Fire Side Chat: Collaborating with pure play: How can retailers work effectively with online marketplaces to boost their brand voice across multiple markets and drive footfall?
- How can you boost your online presence via digital marketplaces to access new customer markets and develop new revenues stream for the business?
- Building retail partnerships: How can you communicate your brand voice across companies as well as across customer channels to get to know your target customer even better?
- How can online marketplaces and physical high streets work in harmony with complimentary services as the next phase of omni-channel continues to develop?
- How can you optimise your online proposition for optimal performance on an online marketplace to make the most of digital distribution networks?