16 - 17 May, 2018
Hilton London Tower Bridge
Contact Us: 44 0 (20) 7368 9894
Kate NightingaleConsumer Behaviour & Psychology Lecturer, Founder
London College of Fashion, Style Psychology Ltd.
Kate Nightingale is a consumer, fashion and brand psychologist with experience in retail, hospitality, marketing and construction industries. She has studied psychology, economics, marketing andfashion and continues her education daily. Kate is also the founder of Style Psychology Ltd, a consumer behaviour consultancy specialising in retail and hospitality. They focus on strategic solutions improving their clients’ customer experience consistently across channels. They worked with Harvey Nichols, Next, intu Trafford Centre and recently consulted on a leisure centre concept design. Their motto is ‘Building a bridge between science, creativity and business’. Through application of the knowledge in consumer behaviour and psychology, they help leaders, designers and marketersto enhance the emotional, behavioural and commercial effectiveness of their decisions. She is a lecturer in consumer behaviour and psychology at London College of Fashion and oftenspeaks at industry events, recently Retail Design Expo 2016, POPAI Retail Experience Conference July 2016, User-Centred Design Conference 2016 and Shopper Brain Conference in Amsterdam 2016.
9:20 AM Panel Discussion: Building communities around stores: How can you launch stores based on consumers’ wider lifestyle to create retail experiences that perfectly fit into their day-to-day choices?
- Creating social stores: How can you craft store concepts that engage with shoppers on an emotional level to build lasting relationships?
- How to implement experiences in retail that evoke psychological and emotional reactions from customers and drive deeper connections
- Moving away from commercial KPIs: How can you measure the true impact of your store based on fulfillment levels of customer wants and needs?
- How can you integrate more social elements into your store offering and increase your role in generating the surrounding community?