Martin Roulund Jakobsen (Past Speaker)

Martin currently works as Area E-commerce Manager Nordics heading up the Nordic E-commerce team for Carlson Rezidor hotel group, where he is responsible for the online direct multi million revenue, covering +60 hotels in five Nordic countries.

Martin has experience in driving scalable digital transformation projects and strategies on international level, including implementation of new digital marcom technologies, development of analytic, performance and data driven frameworks. He has strong and hands on experience in working with SEM, SEO, Programmatic, predictive modeling and launch of consumer centric campaigns.