Matt Price (Past Speaker)

Joining EE as Head of Commercial Development, Matt managed the creation of a three-year strategy plan, which resulted in a huge annual profit growth and he also led the commercial transformation of the channel focusing on performance improvement and new category growth. Matt’s vast consumer, product and commercial trading knowledge has influenced his current role as Head of Commercial Development and Store Design. One of his most recent projects involved managing the execution of the biggest transformation of EE’s store design, with the ‘Showcase’ store format, which can be seen in EE stores on Tottenham Court Road and in Westfield White City, Westfield Stratford, Nottingham and Oxford Westgate. These ‘Showcase’ stores convey the breadth of EE’s brand offer; using technology to increase the consumer experience in store. Matt’s collaborative and customer-centric approach to business is evident in this concept and throughout the delivery and execution of store concepts across EE’s estate of over 550 stores.