Joining EE as Head of Commercial Development, Matt
managed the creation of a three-year strategy plan, which resulted in a huge
annual profit growth and he also led the commercial transformation of the
channel focusing on performance improvement and new category growth. Matt’s
vast consumer, product and commercial trading knowledge has influenced his
current role as Head of Commercial Development and Store Design. One of his
most recent projects involved managing the execution of the biggest
transformation of EE’s store design, with the ‘Showcase’ store format, which
can be seen in EE stores on Tottenham Court Road and in Westfield White City,
Westfield Stratford, Nottingham and Oxford Westgate. These ‘Showcase’ stores
convey the breadth of EE’s brand offer; using technology to increase the
consumer experience in store. Matt’s collaborative and customer-centric
approach to business is evident in this concept and throughout the delivery and
execution of store concepts across EE’s estate of over 550 stores.
Check out the incredible speaker line-up to see who will be joining Matt.
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