Future Stores Europe 2020

19 - 20 May, 2020

The Tower Hill Hotel, London

Michele Trevisan, Head of Retail Design at Benetton
Benetton Logo

Michele Trevisan


Head of Retail Design
Benetton

Check out the incredible speaker line-up to see who will be joining Michele.

Download The Latest Agenda

Main Day 2 Creating Value-Add Experiences

Wednesday, May 20th, 2020


12:20 PM Panel Discussion: How can you implement creative spaces in-store to attract customers and maintain bricks and mortar’s critical role in your multi-channel retail strategy?

Ø  How to re-think your store to move away from transactional activities and turn it into an experiential space that encourages brand loyalty
Ø  How can you turn your physical stores into retail destinations that embody and promote your brand values?
Ø  How can you increase agility in a legacy business to launch new bricks and mortar concepts at pace and compete with other consumer attractions? 
Ø  How can you determine which key assets of a stores deliver the greatest experience from a consumer’s perspective?
Ø  Making multi-sensory experiences: How can you build customer concepts that appeal to the different senses and influence shopper behaviour?