16 - 17 May, 2018
Hilton London Tower Bridge
Contact Us: 44 0 (20) 7368 9894
Penny MalmHead of Digital Innovation and CX
Penny is passionate about digital innovation and loves experimenting on real customers. As Head of Digital Innovation and CX at Nobia, Europe's kitchen specialist with 20 strong brands, Penny works with future customer journeys in the kitchen buying space. She is currently responsible for establishing and rolling out omnichannel retail at Nobia, which includes testing new instore technologies, building new digital products, and attempting to create an omnichannel buying experience that makes both customers and salespeople happy.
5:00 PM Case Study Revolution: Designing scalable experiential retail: How can you roll-out new innovative store concepts at volume across your wider portfolio to deliver the biggest impact?
- Developing strong brand messages: How can you best collaborate with your customers to design and trail effective store solutions and drive ROI for the business?
- Making immersive retail profitable: How to best invest in creating interactive experiences for your in-store customers to boost product engagement and conversion rates
- Blending entertainment with retail: How to create unique concepts that elevate the shopping journey to build loyal fans and drive store promotions?
- How can you introduce digitally driven concepts across your store estate to showcase your product offering in the best way?