Simon Dixon (Past Speaker)

Simon set up Rockar in 2012. Rockar is the world's first digital car retailer, completely focused on the buying experience it enables the customer to choose their new car, part exchange their current car, select a finance option and pay for it entirely online or in store. Simon began his extensive motoring career in 1983 where he joined his family’s business, Paul Dixon Car Sales. In 1990, Simon’s business merged with his family’s company to create Dixon Motors. Simon played a pivotal role in launching a joint venture between Dixon Motors and Direct Line in 2001 called Jamjar.com, which quickly became the leading online car retailer.