Future Stores Europe 2020

21 October - 22 October 2020

10:00 Berlin | 09:00 London

Main Day One: Thriving In The Era Of Connected Retail

8:00 am - 8:45 am Registration And Coffee

8:45 am - 8:50 am Director's Welcome Address: Lucy Bradley, Editorial Director, WBR

8:50 am - 9:00 am Chairperson's Opening Remarks: Chris Field, CEO, Fieldworks

Chris Field, CEO at Fieldworks Marketing

Chris Field

Fieldworks Marketing

9:00 am - 9:20 am Opening Keynote Interview: Responding to digital disruption: How can you transform your in-store business model to keep up with the pace of change in the digital-led retail landscape?

-Building a culture of digital innovation: How can you deliver an agile technology platform that empowers your workforce and exceeds the expectations of your customer base?
-How can you overcome legacy IT infrastructures to succeed in digital business transformation?
- How can you implement new technologies to increase agility in a legacy business to tackle business challenges at speed and scale?
- What is the best way to identify which new innovations are best suited to transform your store operations model rather than just innovating for the sake of innovating?
- Serving increasing consumer appetites: What tools are now essential to make your retail business smarter and faster to keep up with changing consumer shopping trends?
- How can technology better support in-store logistics to link online and offline customer interactions with greater transparency?

Chris Field, CEO at Fieldworks Marketing

Chris Field

Fieldworks Marketing

Simon Russell, Director, operations development at John Lewis

Simon Russell

Director, operations development
John Lewis

9:20 am - 10:10 am All Star Panel: Incorporating online with bricks and mortar: How can you build a ‘best-in-class’ customer-centric omnichannel roadmap to future-proof your business and continue to thrive in a constantly changing market?

- Unifying business skillsets: How can you best restructure internal processes to align business functions and create seamless connections across customer channels?
- Inspiring mind-sets for increased innovation: How can you create a culture of collaboration across the organisation to cooperate on new brand experiences and deliver on customer goals?
- Implementing a start-up mentality: How can you best disrupt your business with a ‘fail fast’ digital culture to keep up with changing consumer trends?
- Understanding customer intent: How can you get closer to your consumers to understand their goals at every stage of the shopping journey to improve the CX across all touch points?
- Removing channel competition: How can you best reduce internal silos to create blended teams that solve cross-channel customer pain points and craft connected commerce?

Melissa Dunn, Head of Digital Product Development at Sainsbury’s Argos

Melissa Dunn

Head of Digital Product Development
Sainsbury’s Argos

Mark Nicholson

Head of Online and Omnichannel

Sophia Miller, Director of Business Development, EMEA at Riskified

Sophia Miller

Director of Business Development, EMEA

Craig Summers, Managing Director at Manhattan Associates

Craig Summers

Managing Director
Manhattan Associates

10:10 am - 10:25 am Inspirational Keynote: Keeping ahead of the curve: How to transform a traditional retail business with disruptive technologies and provide new in-store concepts that meet the needs of your diverse global consumer base

- Boosting business competencies: How can you implement and scale innovative technologies as part of your strategic roadmap to drive internal digital adoption rates?  
- How can you identify high-value disruptive technologies that enhance the in-store CX and solve real customer pain points?
- How can you take an agile approach to innovation to consistently deliver on new store concepts that surprise and delight shoppers?
- Disrupting the global retail market: What are the key criteria when evaluating which in-store technologies are best suited to meet the needs of your global customer base?
- How can you create bespoke digitally-driven concepts based on store style and format to craft seamless in-store experiences?

Pavan Pidugu, Head of Global Store Technology Transformation at Walmart

Pavan Pidugu

Head of Global Store Technology Transformation

10:25 am - 10:55 am Fireside Chat: From Brand Vision To In-Store Execution: How to bridge the gap between head office visions and in-store execution by empowering your store associates with digital tools that connect the customer journey

- Exploring the increasing role of technology for in-store operations and brand compliance processes
- Succeeding in change management: How can you ensure ‘change’ will stick across your store estate?
- How can you best turn every store associate into a brand ambassador with digital tools that help them in their day-to-day?

Tristan Rogers, CEO at Concrete

Tristan Rogers


10:55 am - 11:35 am Morning Networking Break

11:35 am - 11:55 am Innovation Case Study: Succeeding in brand alignment across multiple channels: How to create blended retail experiences to make digital to physical customer journeys seamless

- Creating an agile enterprise: How can you take a ‘test and learn’ approach to innovation to successfully execute new concepts across customer channels?
- Providing value to your omnichannel shoppers: How can you provide connected services across your customer channels to increase convenience and boost sales?
- How can you better connect to customers with new technologies that take them on an in-store digital journey?
- How can you humanise digital channels to provide personalised services to customers and create fluid shopping experiences both on and o offline?
- Enhancing customer interactions across your brand channels: How to maximise purchasing potential in today’s complex multi-channel customer journey

Graham Johnston, Head of Omnichannel and Digital First at Three

Graham Johnston

Head of Omnichannel and Digital First

11:55 am - 12:15 pm Keynote Case Study: Succeeding in direct-to-consumer: How to create meaningful consumer interactions to increase customer engagement and build brand loyalty

- How to optimise every customer channel with personalisation to create a consistent CX along the shopping journey
- How can you keep track of evolving customer needs and expectations to maintain high levels of engagement with your brand fans?
- How can you create a complimentary customer experience between your digital and physical customer channels and establish a consistent brand voice at every touchpoint?
- What is the best way to integrate incentivised customer loyalty concepts into the omnichannel journey to deliver unique shopping moments?

Richard Hurren, VP and Managing Director, Northern Europe at Levi Strauss and Company

Richard Hurren

VP and Managing Director, Northern Europe
Levi Strauss and Company

12:15 pm - 12:55 pm Future Focus Interview: Designing spaces for customer lifestyles: How to build the ultimate in-store strategy for your customer community that provides real solutions and brings shoppers closer to your brand

-How can you launch a customer-centric strategy for the business that delivers on all of your shopper’s top priorities?
- How can you best understand your customer’s preferences and shopping styles to provide in-store offerings that meet and exceed their needs
- Building loyalty with localised retail: How can you create store concepts that engage with the local community and become the ultimate destination store of choice?
- Ticking the to-do list: How to implement convenient customer services and in-store concepts to become a life style brand for your shoppers
- How to deliver ‘best in class’ shopping experiences that provide more reasons for customers to shop with you and keeps your brand front of mind

Kate Nightingale, Consumer Behaviour & Psychology Lecturer, Founder at London College of Fashion, Style Psychology Ltd.

Kate Nightingale

Consumer Behaviour & Psychology Lecturer, Founder
London College of Fashion, Style Psychology Ltd.

Richard Lems, Director, Format & Design at Rituals Cosmetics

Richard Lems

Director, Format & Design
Rituals Cosmetics

Karen Harris, Managing Director at Intu Digital

Karen Harris

Managing Director
Intu Digital

Guy Smith, Head of Design at Arcadia

Guy Smith

Head of Design

Matt Price, Head of Commercial & Store Design at EE

Matt Price

Head of Commercial & Store Design

Mike Roberts, Chief Creative Officer at GREEN ROOM

Mike Roberts

Chief Creative Officer

12:55 pm - 1:15 pm Inspirational Keynote: The Retail Store of Tomorrow and AI Innovation: How can the western retail market leverage innovations from the east to propel their customer value proposition in an increasingly digitally driven world?

- How can you succeed in agile innovation and experimentation to get new customer concepts from pilot to production and boost your cross-boarder commerce performance?
- How can you build a flexible retail ecosystem to provide relevant services in global and local markets?
- Increasing customer connectivity: How can you best connect your brand to popular social platforms to become part of your shopper’s day to day?
- What lessons can European retailers learn from the growing success of ‘’New Retail’’ in China to disrupt their retail business models and remain competitive?

Simone Warren, Director (UKI and Nordics) at Alibaba Cloud

Simone Warren

Director (UKI and Nordics)
Alibaba Cloud

1:15 pm - 2:15 pm Networking Lunch Break

Chair: Jack Moolark, Creative Director, Omnifi

TRACK 1 - Creating Experiential Stores

2:15 pm - 2:45 pm Case Study Revolution: Bringing your retail offering to life: How can you transform flagship stores with technology-driven features that increase product engagement and drive conversions?
How can you best develop individual digital concepts across your store to create a fully immersive and blended journey?

Driving in-house innovation: How can you successfully track changing consumer needs to enable agile development of customer-driven product and services for your stores?

How can you determine which technologies are best suited to enable self-serve shopping whilst still delivering on in-store experience?

Stefan Schmidhammer, IT Retail Innovation Director at Swarovski

Stefan Schmidhammer

IT Retail Innovation Director

TRACK 1 - Creating Experiential Stores

2:50 pm - 3:10 pm Case Study: How to introduce new experiential concepts around the shop floor to boost customer engagement, increase dwell time and craft memorable shopping moments

Andrea Duckett, Marketing Director of Affiliate Programmes at PlayNetwork

Andrea Duckett

Marketing Director of Affiliate Programmes

TRACK 1 - Creating Experiential Stores

3:10 pm - 3:30 pm Case Study: How can you introduce sustainable products into your retail model to enhance your brands appeal and cut operational costs?
What is the best what to make your product life cycle more environmentally friendly to increase customer appeal with a positive brand image?
How can you design and package your products in a more sustainable way as customer value shifts towards eco-friendly concepts?
Using sustainability to your strategic advantage: How can you better connect with customer values by selling sustainability as part of your core product offering?
How can you equip store associates with digital tools to reduce your carbon footprint and help deliver on sustainability projects?
How can you combine sustainability and innovation to create new store concepts that surprise and delight customers whilst reducing your environmental footprint?
Will O’Connor, Former International Commercial Director at The Body Shop

Will O’Connor

Former International Commercial Director
The Body Shop

TRACK 1 - Creating Experiential Stores

3:30 pm - 4:00 pm Afternoon Networking Break

TRACK 1 - Creating Experiential Stores

4:00 pm - 4:50 pm Case Study Revolution: Implementing creative thinking: How to craft experiential retail spaces that inspire your customers and drive in-store conversion rates
Driving footfall to physical retail: How to launch new in-store services that allow customers to trial products and provide incentives for digital shoppers to come in-store

How can you design agile store formats to use your floor space in a meaningful way and deliver on the tactile and sensory benefits that only bricks-and-mortar can offer?

Creating guided brand 
experiences: How can your store associates embrace different roles around the store to deliver on the full brand experience?

How can you transform your workforce into true brand ambassadors that create memorable moment’s in-store and help build lifelong relationships with your customers?

Darren Read, Head of Retail, Europe at Rapha Clubhouses

Darren Read

Head of Retail, Europe
Rapha Clubhouses

Caroline Crosswell, Retail Operations and Development Director at Rapha Clubhouses

Caroline Crosswell

Retail Operations and Development Director
Rapha Clubhouses

Chair: Simon Liss, Managing Director, Omnifi

TRACK 2 - Enhancing The In-Store Experience With Digital

2:15 pm - 2:45 pm Case Study: Individual customers meet the digital store - are there going to be more sales?
How can intelligent systems provide customers with a more personalised shopping experience and give the store personnel more time for customers?

How a modular implementation approach provides the building blocks for the ultimate customer experience in-store and efficient omnichannel services such as click&collect, ship-from-store, return-to-store, in-store ordering and article availability checks.

How “Data Driven Empowerment” activates cross-selling potential, increases the number of articles per receipt and finally leads to satisfied customers and happy retailers

Kim Berknov, Executive Chairman at Detego Ltd

Kim Berknov

Executive Chairman
Detego Ltd

TRACK 2 - Enhancing The In-Store Experience With Digital

2:30 pm - 2:50 pm Case Study Revolution: Succeeding with disruptive selling: How to create immersive experiences with digital concepts to enrich the product selection experience and convert browsers to buyers
How to build immersive media into your store proposition and turn your shop floor into an experience centre for your customers
Selling with connected services: How can you integrate disruptive technologies in your physical retail offering to create smart stores that meet all your customer’s needs?
How can you best test and trial new customer-facing digital concepts to enhance your omnichannel proposition?
Getting the balance right: What is the best balance of human and digitally driven services in-store to support customer journeys in the best way?

David Ironside

Senior Digital Product Manager

TRACK 2 - Enhancing The In-Store Experience With Digital

2:50 pm - 3:30 pm Panel Discussion: Designing connected ‘Phygital’ spaces: How can you integrate convenient digital customer services at the heart of your physical stores to reduce friction along the customer journey?
Targeting the ‘phygital’ generation: How can you combine your physical and digital worlds to give your customers immediacy, immersion and interaction? 

Overcoming the hype: How can you best evaluate the retail technology landscape to identify which innovations provide real customer value and aid purchase decision making?

Alleviating customer pain points: How can you better understand your shopper’s retail goals to bring in new digital tools that solve customer problems and improves your in-store value proposition?

Enabling autonomous customer journeys: Which digital tools are best placed to allow customers to self-guide and access the products and information they need to complete their shopping missions?

Simon Liss, Managing Partner - Strategy and Innovation at Omnifi

Simon Liss

Managing Partner - Strategy and Innovation

Shannon Pope Ellis, Store Planning & Design Director at Estee Lauder

Shannon Pope Ellis

Store Planning & Design Director
Estee Lauder

Martin Urrutia Islas, Head of Global Retail Experience at LEGO

Martin Urrutia Islas

Head of Global Retail Experience

TRACK 2 - Enhancing The In-Store Experience With Digital

3:30 pm - 4:00 pm Afternoon Networking Break

TRACK 2 - Enhancing The In-Store Experience With Digital

4:00 pm - 4:50 pm Case Study: Shaping the Future of Retail – Digitizing the Point of Sale
Offering customers the ultimate shopping experience - in constant competition with online shops,  retailers are facing this challenge. 
Find out how you can combine digital pricing with innovative payment and value-added services, how to offer endless aisle solutions and payment at the shelf to revolutionize the shopping experience and future-proof your retail business.

Vanda Astfäller, Head of Sales Consumer Goods at Wirecard

Vanda Astfäller

Head of Sales Consumer Goods

TRACK 3 - Transforming Store Operations With Digital

2:15 pm - 2:45 pm Synergy Workshop: How can you empower your employees with digital tools that increase brand knowledge and boost customer conversations to curate the CX around the shop floor?
Increasing staff coaching: How can you digitalise training processes to supply product knowledge in an engaging way to aid colleague progression and deliver on retail excellence for your customers?

Which digital tools are best placed to support daily store operations and free-up store associates time to 
spend with customers and help create great in-store experiences?

Mobilising your workforce with digital tools: How to use technology as enabler for store colleagues to better serve complex customer questions and support their journey around the shop floor

Increasing store associate motivation: How can you take a people-first approach to new store technologies to better support your colleagues and deliver connected experiences that meet your customer’s expectations?

Jens Jorg Simon, Director, Business Solutions, Retail Mobile at Adidas

Jens Jorg Simon

Director, Business Solutions, Retail Mobile

TRACK 3 - Transforming Store Operations With Digital

3:30 pm - 4:00 pm Afternoon Networking Break

TRACK 3 - Transforming Store Operations With Digital

4:00 pm - 4:50 pm Synergy Workshop: Exploring digital transformation for retailers: Identifying key drivers for success
Hughes Europe invite you to participate in an interactive workshop that explores the myriad of potential technology change you are facing every day and suggests ways of working to leverage the latest innovations to transform your business.
From Cloud to IoT to the need to monetise floor space, digital transformation projects are driven by a whole range of initiatives but many are floundering. 
In this session, we will explore how the technology landscape for retailers is changing and identify some key drivers and opportunities for in-store leaders to leverage and drive business success.
David Smith, Futurist and Chief Executive at Global Futures and Foresight

David Smith

Futurist and Chief Executive
Global Futures and Foresight

TRACK 4 - Optimising Omnichannel Customer Journeys

2:10 pm - 3:30 pm Retailer Only Innovation Think Tank: How can retailers collaborate to drive mutually beneficial initiatives forward?
Join this interactive Think Tank to collaborate with your fellow in-store experience leaders on common challenges and opportunities and brainstorm new ideas to further transform your bricks and mortar offering
Open to a maximum of 20 Heads of Store Operations and Design
Andy Turnbull, Creative Director at Honest.

Andy Turnbull

Creative Director

TRACK 4 - Optimising Omnichannel Customer Journeys

3:30 pm - 4:00 pm Afternoon Networking Break

TRACK 4 - Optimising Omnichannel Customer Journeys

4:00 pm - 4:50 pm Creative Boardroom: Meeting the needs of the modern-day omnichannel shopper: How can you best collate customer data to provide your shoppers with a unified experience across multiple touchpoints?
How can you implement data-driven insights into your omnichannel strategy to deliver relevant customer communication and services along the increasingly complex customer journey?

How can you utilise data to identify your customers and advise on next best steps in their shopping journey to move them along the path the purchase?

How can customer data help to craft personalised benefits into shopper’s loyalty schemes to increase interaction whilst making your customers feel appreciated?

How can you leverage consumer data to gain a holistic view of your shopper’s preferences and build a strong direct-to-customer strategy to remain competitive a saturated market?

Jenny North, Head of Digital Experience at Hobbycraft

Jenny North

Head of Digital Experience

4:50 pm - 5:00 pm Transition to main room

5:00 pm - 5:30 pm Guest Speaker: How can you create a high performance culture and ‘can do’ mentality to set your business up for success in a highly competitive market?

Arguably the most recognized male swimmer of his generation. Representing his country for 23 years, Mark became Britain’s most decorated male swimmer after winning a record 47 majorinternational medals. Mark’s post swimming career has seen him reinvent himself as a renowned broadcaster and successful motivational speaker.
Since retiring from swimming, Mark has enjoyed a high-profile TV career, a fixture on BBC’s coverage of the Olympics, and swimming in general, as well as a memorable stint on strictly come dancing and other popular shows. Now, Mark also invests a huge amount of time leading and inspiring the next generation of young swimmers, running his own successful grassroots clinics. Don’t miss Mark as he shares his experiences as an athlete and world champion to inspire you on how to motivate staff and improve performance across a wide-range of industries.
Mark Foster, 6x World Champion Swimmer, 5 x Olympian, 8x World Recorder Holder at Inspirational Speaker

Mark Foster

6x World Champion Swimmer, 5 x Olympian, 8x World Recorder Holder
Inspirational Speaker